EXCLUSIVE: Seven For All Mankind Champions Bold Self-expression and Cultural Connectivity in Global Spring Campaign

Seven For All Mankind will feature Mariacarla Boscono alongside Mohamed Hassan in its latest campaign for spring 2025, championing bold self-expression and cultural connectivity.

Notably, the brand opened a retail location in Paris in September 2024 timed to larger fashion and lifestyle ambitions beyond denim. As reported by WWD, the company’s executives will have a continued “focus on improving product and putting on a fashion twist, to drive excitement and interest into the brand.”

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For the upcoming season, styled by Elodie David and shot by Theo Liu, the Seven For All Mankind campaign tells the brand’s story with the next chapter of “Provocatively You.” The storyline has been created to “amplify the brand’s credibility as an industry vanguard,” which aims to reshape the fashion narrative for a new generation.

“This season, we continue to celebrate the audacious spirit that defines Seven For All Mankind,” said Sacha Gomez de Zamora Ford, global president of Seven For All Mankind. “This is more than a campaign; it’s an invitation to be unapologetically yourself and redefine what fashion can mean for today’s audiences”.

Within the campaign Boscono is seen being “playful, authentic [and] irreverent in her own space” — the “ultimate luxury in today’s fast-paced world.” With this imagery, the company said it aims to strengthen brand equity with audiences while fostering a meaningful dialogue with the campaign at the intersection of culture, fashion and identity.

A playfulness of innovation and self-expression is mirrored in the brand’s spring and summer collection with “clean lines and considered proportions” throughout the denim and ready-to-wear. Contrasting elements, which the brand said reflects the polished and untamed, are seen in cutout detailing and mixed metals with double denim and bleached washes nodding to West Coast nonchalance.

The collection launches globally on Thursday online, in Seven For All Mankind’s stores and with select retailers.

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