Yahoo Lifestyle EXCLUSIVE: Poppi Soda Teams With Target on Colorful Limited-edition Collection of Apparel With Fun, Fizzy Styles
Poppi and Target partnered for a limited-edition collection, featuring casual apparel pieces for comfortable wear with an added pop of color. The Poppi x Target collection launch coincides with a new limited-time flavor from Poppi — Cream Soda. The popular prebiotic soda brand and retailer’s collaboration is available on Target’s official website beginning Dec. 29 and in select stores on Jan. 5.
The “Ultimate Serve” collection features bright bursts of color, evocative of the Poppi brand’s playful, idiosyncratic aesthetic. The limited-edition collection features sweatsuits, T-shirts and accessories including socks and baseball caps.
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The limited-edition collection, which features more than 20 pieces, ranges in sizes from XS to 3X. All items are under $30. Several pieces in the collection, designed in-house, utilize motifs seen from several of Poppi’s popular merchandise drops throughout 2024.
“Our exclusive, limited-edition collections are a key part of the joy of shopping at Target,” said Gena Fox, Target’s senior vice president of merchandising for apparel and accessories.
“The new collection with Poppi offers consumers the opportunity to experience a beloved beverage brand in a new way — with an on-trend, affordable and vibrant assortment of loungewear and accessories. We’re excited to bring Poppi’s colorful and fun aesthetic to our apparel and accessories assortment, adding flavor to our guests’ wardrobes at the incredible value Target is known for,” Fox said.
“At Poppi, we’re creators, and our desire to do things differently drives us forward. We’re thrilled to grow our relationship with Target outside of the soda aisle,” said Allison Ellsworth, founder and chief brand officer for Poppi.
“By launching our first apparel collaboration at scale with this powerhouse retailer, we can share our mission of revolutionizing soda for the next generation with even more people. Whether you enter our community by reaching for a can, or a piece from our new limited-edition Target collection, we’re so excited to welcome you into our world.”
Poppi expanded its reach with notable collaborations over the course of the last few years. In 2023, the brand partnered with InnBeauty Project on two limited-edition lip oils for the Sips & Lips Duo.
Poppi X Target Limited-Edition Collection Adds Bursts of Color to Hats, Sweatsuits and More [PHOTOS]
Launch Gallery: Poppi X Target Limited-Edition Collection Adds Bursts of Color to Hats, Sweatsuits and More [Photos] EMBARGO 10/17 @ 10 AM ET
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