Yahoo Lifestyle Coors Light Is Releasing a New Face Roller to Keep You Totally Chill
We'll take three, thank you very much.
Courtesy of Molson Coors
If "doing more self-care" was on your 2025 New Year's resolution list, then Coors Light is here to help. Yes, Coors Light. The beer company.
On Wednesday, the beer brand announced that it's making sure the Monday after the Super Bowl is as relaxing and as literally chill as possible with its "Coors Light Chill Face Roller," a one-of-a-kind face tool that "combines the popular beauty trend of face rolling with the unmistakable chill of a Coors Light."
It's really as simple of a premise as it sounds, but Coors Light included some instructions just in case you're new to the ice-rolling game.
Step 1: Simply insert a 12-ounce can of Coors Light into the Chill Roller.
Step 2: Apply Chill Roller directly to face in a rolling motion.
Step 3: Take a deep breath and say, “I don’t have a case of the Mondays.”
Step 4: If you don’t believe yourself, repeat steps 1-3 until you do.
Courtesy of Molson Coors
Coors Light made a "Chill Face Roller" to help fans "chill your Case of the Mondays.”“At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, the vice president of marketing at Coors Light, shared in a statement. “With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain cold of Coors Light directly to your daily routine. Why not chill your face while you chill your Case of the Mondays?”
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As the brewery explained, face rolling can offer "multiple skincare benefits, including improved circulation, reduced puffiness, boosted mood, and stimulated collagen" production — and there's plenty of scientific evidence to back this up.
Courtesy of Molson Coors
The Coors Light Chill Face Roller will be available exclusively on Shop.CoorsLight.com starting January 27.However, Coors importantly added, "Although the Coors Light Chill Roller guarantees none of those things, it is designed to make your face cold and chill out even the worst Case of the Mondays."
Beyond the roller, the brand is also releasing some limited-time Case of the Mondays merchandise, including shirts, matching sweat sets, and hats to keep you warm as you cool your face. The Coors Light Face Roller and all the other merch will be available exclusively on Shop.CoorsLight.com starting January 27 at noon Eastern. So get it while it's hot … or cool.
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