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Chrissie Swan unrecognisable after makeover for new ad campaign: 'Unbelievable'
Chrissie Swan has already had fans abuzz with her transformation over the past 12 months, and now the radio host looks almost unrecognisable as she channels Madonna and Paris Hilton in a new campaign to celebrate Priceline's 40th birthday.
"I can’t even express how thrilled I am with this @pricelineau commercial to kick start the campaign," the 48-year-old media personality wrote alongside the campaign video she shared to her Instagram account this week.
"It was absolute heaven to shoot - and it came up a TREAT. The outfits? Unbelievable. The hair? High or big - no inbetween," she continued.
"I just love it so hard! And I reckon I have actually visited a Priceline store in every single one of these lewks over the last 40 years – what a great walk down memory lane. Nostalgia at its finest."
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Earlier this year, Chrissie revealed on The Project she'd stopped drinking nine months earlier and had been sober ever since.
The former Celebrity MasterChef Australia star has also been sharing her walking adventures, this week opening up about how Melbourne's Lockdown kickstarted her fitness journey.
Her followers and celebrity friends loved the campaign and Chrissie's various makeovers.
Miss Universe Australia Olivia Molly Rogers commented on the post, writing: "This is so good".
Fellow Aussie TV presenter Yumi Stynes quipped: "Call the ambulance!! 🚑 I am dead."
"The Madonna look for me," Nova's Fitzy wrote.
While, actor Colette Mann said: "This is just fabulous and you look just beautiful in all the looks."
Chrissie Swan shared an inspiring message in January, after first revealing her transformation after quitting alcohol and embracing a healthier lifestyle.
The TV presenter took to Instagram to post a stunning snap of herself sitting on the beach in a white swimsuit and sunglasses, while smiling at the camera.
“I posted this yesterday to my stories and I was amazed by how many of you a) wanted to wear a white pair of bathers but haven’t and b) haven’t swum in the ocean for years,” she captioned the photo.
“NOW IS YOUR CHANCE TO DO BOTH OMG JUST DO IT! Don’t worry about jiggly bits and saggy bits and whatever. Do it - trust me - you’ll feel ALIVE AND BOLD AND INVINCIBLE!”
Chrissie has taken up meditation and long daily walks, writing on Instagram earlier this year: "Learning how to meditate kicked it off for me and I realised after the first 10-minute block that it was the first time in ages I’d stopped and slowed down with my own wellbeing top of mind."
She added: "I don’t put pressure on myself but I walk *somewhere* most days. Sometimes for 20 minutes, sometimes for an hour. Sometimes three little walks, sometimes none!"
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