Is Bakuchiol really a retinol contender? Here's what you should know about vitamin A alternatives.

retinol alternatives
The best retinol alternatives for sensitive skin Hearst Owned

Not all of us can tolerate traditional retinoids – a group of vitamin A derivatives, of which retinol is one – despite the ever-sophisticated formulations on offer today. Those with sensitive skin, who are pregnant and breastfeeding, or principally prefer natural and organic skincare, should mostly steer clear. But luckily, just as the undisputed anti-ageing hero has advanced, so have the retinoid alternatives on the market.

With the potential to smooth, firm and strengthen skin without the irritating side-effects that retinoids can sometimes bring (such as redness, itching and flaking), alternative anti-ageing face serums are growing in popularity. Some are new and innovative, while others harness ancient stalwarts. Bakuchiol, for example, is arguably the most powerful 'phytoretinol' (the umbrella term for plant-based versions of retinol and its sisters), and has been harnessed in Ayurvedic medicine for centuries. But a recent study in the British Journal of Dermatology proved its potency in comparison to retinol, encouraging experts to unanimously recommend it.

Bakuchiol vs retinol

A skincare ingredient from the seeds of the psoralea corylifolia plant, which is native to India and Sri Lanka, bakuchiol “doesn’t share the same chemical structure as the retinoid family, but it has the ability to activate their receptors, meaning it can deliver similar benefits, potentially without some of the side effects,” explains skin doctor Dr Sam Bunting. The research compared the effects of 0.5 per cent bakuchiol when used twice daily with 0.5 per cent retinol used nightly in 50 women with sun damage in their late 40s. It found that they both improved the appearance of wrinkles and hyperpigmentation to a similar extent. “And, like retinoids, bakuchiol seems to tackle multiple points in the acne pathway, meaning it can help treat both active blemishes and prevent new ones.”

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Having both anti-ageing and anti-blemish properties in such a well-tolerated ingredient is a big bonus, Dr Bunting continues. “It’s incredibly helpful in adult women with sensitive skin who are concerned with both issues (this group represents at least 50 per cent of my clinic audience) and it’s why I made it a central ingredient in my Flawless Brightly Serum.”

Meanwhile, Miranda Kerr in her role as founder and CEO of Kora Organics, powered her potent serum with bakuchiol as well as alfalfa extract, acai stem cell extract and rosehip oil (other plant extracts that repair and prevent visible signs of ageing) to make the first certified organic retinol alternative. This is important, she tells us, because using certified organic farming means that you can reap up to 60 per cent more antioxidants, according to a study published by Cambridge University Press. “When you grow over and over on the same soil, like with traditional farming practices, the soil gets depleted. But with certified organic farming, strict guidelines dictate that you must give soil time for the nutrients to re-establish, so you grow on other soil that is nutrient-rich, meaning you produce the higher yield of antioxidants.” That’s why, for her, “it was a no-brainer to make a certified organic retinol alternative – because it's much more powerful that way”.

And the results speak to the benefits of organics, she says. “We've done a lot of clinical trials, testing it on die-hard traditional retinol users.” A test group of 50 women aged 25-65 used it over the course of four weeks, applying it morning and night, and “almost 80 per cent felt the serum was more effective than their regular retinol”.

Other natural retinoid alternatives

While alfalfa extract is often used in skincare (including many of Tata Harper’s formulations as well as non-natural-leaning products like No7’s Early Defence Night Cream), and rosehip oil, revered for its natural regenerative properties, features in many brands’ anti-ageing offerings (think The Ordinary’s 100% Organic Cold Pressed Rose Hip Seed Oil and Trilogy 100% Natural Certified Organic Rosehip Oil – said to be the Princess of Wales' favourite product), it’s bakuchiol that has the closest resemblance to retinoids.

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“We rarely have good-quality comparative research data on cosmetic ingredients,” explains Dr Bunting, “so, for me, the published study mentioned [above] lends weight to the argument for including bakuchiol in my active products”.

Non-natural retinoid alternatives

Not all retinol alternatives are plant-derived ingredients though, and there are others that excite Dr Bunting. “I recommend azelaic acid as a retinoid substitute in pregnancy in combination with bakuchiol and niacinamide. This holy trinity of ingredients is a great way to tackle all the key areas that retinoids do, like fine lines, pigmentation and congestion.”

Peptides are another alternative. The rising star of the skincare sphere, these short chains of amino acids that act as the building blocks of proteins (including collagen and elastin) behave like messengers similar to retinoids, leading to firmer, smoother skin. Some neuropeptides, such as Argireline, form serums that promise to be like ‘Botox in a bottle’ thanks to their wrinkle-relaxing capabilities.

Below, find Bazaar’s favourite formulations that are driven by retinoid alternatives.

The best retinol alternatives


Supernatural Vitale Elixir

Retinol alternative: plant-sourced neuropeptides

Alongside the sustainable skincare brand's Supernatural Vitamin A Face Oil (which stars bakuchiol), comes Emma Lewisham's recent star launch: the Supernatural Vitale Face Elixir. Billed as a topical alternative to anti-wrinkle injections, the plant-sourced peptide-packed formula safely inhibits the neural activity that leads to muscle contraction, visibly relaxing the expression of lines and wrinkles, while simultaneously helping to enhance collagen production. Both are pregnancy-safe and suitable for sensitive skin.

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£85.00 at emmalewisham.co.uk

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The Silk Serum

Retinol alternative: upcycled cranberry extract and sea fennel

Tatcha’s retinoid alternative was pitted against both retinol and bakuchiol via in-vitro tests, with the formula proven to boost both collagen and elastin production in the skin. It's thanks to the upcycled cranberry extract and sea fennel ingredients that work in harmony with silk extracts and the brand's proprietary complex, Hadasei-3TM. As the serum's name implies, it's intended to encourage the skin to take on a silk-like quality; soft, smooth and radiant by way of anti-ageing and reducing redness while preventing sun sensitivity.

£98.00 at spacenk.com.uk


Plant Stem Cell Retinol Alternative Serum

Retinol alternative: bakuchiol and alfalfa extract

Minimising the appearance of fine lines and wrinkles, contributing to firmer and plumper skin – according to the study of 50 users – this milky serum suits all skin types and can be used morning and night "so you're getting 24-hour anti-ageing support," Kerr tells us. The combination of organic plant-derived ingredients makes it comparable to a five per cent retinol, she feels – "and you don't get the redness, or dryness".

£71.00 at spacenk.com.uk

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REN Bio Retinoid Youth Serum

Retinol alternative: bidens palosa

REN's 'bio retinoid' is actually a plant extract called bidens pilosa, dense in antioxidants and anti-inflammatory properties. Combined with niacinamide and ceramides, it makes a powerful alternative to retinol, working to quell redness and breakouts while restoring the barrier and even plumping feathery lines in time.

£46.00 at


Youthbomb Radiance Concentrate

Retinol alternative: liquorice, proteins, peptides

While Beauty Pie's skincare has always been well-respected, it was the launch of the Youthbomb line, which was created in collaboration with a dermatologist, that allowed them to compete with those behemoth doctor-backed brands (albeit without the commonplace triple-figure price tags).

The Youthbomb serum is a bit of a 'do it all' wonder, employing a cocktail of plant extracts to brighten, restore and hydrate. With no acids, retinoids or synthetic fragrances, it's suitable for sensitive skin, pregnant women and those undergoing cancer treatment.

£45.00 at beautypie.com


Flawless Brightly Serum

Retinol alternative: bakuchiol, azelaic acid and niacinamide

Cocktailing one per cent bakuchiol with 10 per cent azelaic acid, five per cent niacinamide, and two per cent vitamin C derivative, this creamy daytime serum evens tone, reduces redness, tightens texture and clears pores. "Flawless Brightly Serum can be used twice a day and I find that my expecting mums rarely miss their retinoid when I replace it with this," Dr Bunting tells us.

£48.00 at drsambunting.com


Bakuchiol Peptides

Retinol alternative: bakuchiol and peptides

Medik8 excels at retinoid formulations, but recognising that not all can use vitamin A derivatives, the brand concocted this stellar alternative. Combining 1.25 per cent bakuchiol with brightening peptide precursors and calming cica extract, it softens visible skin-ageing concerns while being tolerable for all.

£55.00 at sephora.co.uk


Ageless 10% Phyto-Retinol Night Concentrate

Retinol alternative: peptides

The jewel in the crown of bareMinerals' phytoretinol skincare collection, which centres on a derivative from the picão preto plant, this lotion was clinically shown to significantly reduce visible wrinkles and fine lines while improving hydration – instantly and over time.

£60.00 at cultbeauty.co.uk

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