Alix Earle Champions the Return of This Divisive Millennial Denim Trend

Is 2025 the year of skinny jeans? It is if Alix Earle has anything to say about it. The Gen-Z social media maven teamed up with Frame to unofficially declare that the divisive millennial-loved trend that dominated the 2010s has returned.

The 24-year-old joined forces with the California fashion house to launch The Alix, jeans made from super stretch denim that feature a clingy silhouette, high-rise design, and ankle length. The pants, which have a $148 price tag, are available in two colors: a dark wash called "Flaunt" and a shiny, inky black called "Black Coated." The wardrobe staple is available until March 31.

"The skinny jean is back. Worn by Alix Earle, this exclusive design comes equipped with a custom leather patch marked 'ALIX' at the back. The iconic high-rise pair hugs your curves in super stretch denim that's topped with a shiny, hand-applied coat and shiny gold trim," the official product description reads.

The "Hot Mess" podcast host announced the project's arrival to her 3.9 million Instagram followers today with a joint post. In a black-and-white promotional photo, Earle poses topless with her arms crossed over one another while leaning against a chair in a power stance, sporting a Bridget Bardot-coded hairstyle. She also dons a black iteration of her jeans, along with black heeled clogs and a statement bracelet for the campaign.

As for beauty, Earle glammed up with a dramatic, winged-out smoky eye and appears to have bleached her eyebrows. Her luscious blonde hair was styled with plenty of va-va-voom volume, draping down her shoulders in big, soft curls.

Frame also posted a retro-style video in which Earle poses in her jeans and a black bra or black-and-white stripe T-shirt while her hair blows in the wind.

"Partnering with FRAME to revive the skinny jean has been such a fun process because, when it comes to personal style, I’m all for making or breaking the rules in fashion," Earle said in the official press release, adding that the collaboration is a "major milestone moment."

Earle's collab is not just making a fashion statement, but it's contributing to a good cause. The influencer and brand have vowed to donate a portion of net sales from the jeans to Greater LA Habitat for Humanity in support of recovery efforts from the devastating Los Angeles wildfires.

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