Yahoo Lifestyle AEG Presents Strikes Partnership With Tim Hinshaw’s Free Lunch, Co-Presenter of Kendrick Lamar’s ‘Pop Out’
AEG Presents has struck a strategic partnership with Tim Hinshaw and his creative studio Free Lunch, which co-presented Kendrick Lamar’s “The Pop Out – Ken & Friends” Juneteenth concert at the Kia Forum in Los Angeles with pgLang.
The event was streamed to fans around the world on Amazon Music, Hinshaw’s current client. According to the announcement, as part of the partnership, Hinshaw will focus on securing and marketing hip-hop, R&B and gospel tours for the company’s global touring division.
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Hinshaw, an L.A. native, is the founder and CEO of Free Lunch, a “multifaceted creative shop focused on authentically bridging the gap between culture and corporate America,” according to the announcement. He previously spent five years at Amazon as the head of hip-hop and R&B.
Among other projects for the company, in 2022, he brokered the exclusive livestream of Lamar’s “Big Steppers Tour: Live from Paris” on Amazon Music and Prime Video, which documented Kendrick Lamar’s second performance in Paris and commemorated the ten-year anniversary of his debut album, “Good Kid, m.A.A.d City.” He also brokered deals for Amazon Music to stream Tyler, the Creator’s “Call Me If You Get Lost Live” concert, Kanye’s “Free Larry Hoover” concert, J. Cole’s Dreamville Festival from North Carolina, and Summer Walker’s homecoming show in Atlanta for Black History Month. Prior to Amazon Music, Hinshaw created the urban music division at Fender Guitars and worked in music marketing for Vans. Hinshaw started his career in music co-managing his brother, songwriter Charles “Prince Charlez” Hinshaw.
“I’m honored that this chapter started with Kendrick Lamar’s ‘The Pop Out—Ken & Friends,’ an iconic moment for L.A. and Hip-Hop,” said Hinshaw. “Partnering with AEG is a natural next step for Free Lunch. I have been very fortunate in my career to play a role in delivering some of the most unforgettable live music experiences for the culture and look forward to continuing that success with Rich and the whole AEG team moving forward.”
Rich Schaefer, AEG Present’s president of global touring, added, “Tim’s connection to hip-hop and R&B, whether it’s the music, the artists, or the culture, is unmatched. I am excited to bring someone of Tim’s stature on to help our team expand in an area we’ve already had so much success in. His spirit and energy will be a great addition to the Touring team, and we look forward to learning from him as we help build our business together.”
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