Woolworths shoppers blown away by half-price dupe of $70 cult product: 'Worth the hype'

Beauty dupes are having their moment, and MCo Beauty is right at the heart of it. The brand has gained widespread attention – and a few lawsuits – for how closely their products resemble high-end counterparts. And let's be real: Aussie beauty fans can't get enough of a good copycat!

MCo Beauty isn't just keeping up; they're dominating the game right now. From lip glosses and blushes to primers and all the beauty basics, they don't just rival top-end brands; they nail them to a tee. Their tubing mascara has even achieved legendary status among fans.

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But the product causing the biggest buzz? Their Flawless Glow Foundation. This beauty gem is an obvious and super effective dupe of the $70 cult favourite, Charlotte Tilbury's Hollywood Flawless Filter. It's the ultimate must-have that's got everyone talking...and it's half the price. Plus, you can grab it with your groceries at Woolworths.

MCo Beauty's Flawless Glow is not just a passing resemblance either, with reviews claiming the product offers that same dewy, radiant finish that beauty buffs have been obsessing over. It’s become the ultimate must-have, sparking conversations all over social media.

Affordable luxury

In Facebook groups, beauty blogs, TikTok and Instagram stories, Aussie beauty fans are raving about this dupe.

"Is this as good as everyone says?" one beauty buff queried online. Short answer: Yes.

"It's a game-changer," said one user. "Worth the hype!" Another fan exclaimed, "Wouldn't even consider buying the high end version because of how happy I am with this product!"

MCo Beauty’s approach to creating affordable yet high-quality products has clearly struck a chord. Their ability to replicate the luxurious feel and performance of high-end brands at a fraction of the price has garnered them a loyal following. And with the hype surrounding Flawless Glow, it’s easy to see why.

"If you like dewy skin, this is fab," shared one beauty lover on Facebook, "Wear alone or with foundation on top. It's my go-to option to give my tired postpartum skin a glow, it really livens me up."

"I love this!" Someone else chimed in, "I use it every day instead of foundation and it looks flawless"

Others have also reported receiving numerous compliments when wearing it, describing it as "very glowy."

"I use this on days where I don't want heavy makeup."

Side-by-side comparisons

The buzz around Flawless Glow isn't just limited to individual reviews. Beauty lovers have been taking to social media to compare it side-by-side with Charlotte Tilbury's Hollywood Flawless Filter.

TikToker Molly Vicario declared in her comparison video, "They look pretty much identical. I've just saved myself $30!"

She elaborates, "The only difference is that MCo Beauty is a little bit more luminous, whereas Charlotte Tilbury has a bit more coverage."

In her video, Molly demonstrated the application of both products, concluding, "I applied the rest of my makeup as I normally would and honestly, I can't even tell the difference."

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Her followers chimed in with agreement, with one stating unequivocally, "It's the same!"

The product’s seamless blendability, gorgeous glow, and budget-friendly price tag make it a standout in the crowded beauty market. So whether you're looking to save some cash or simply love discovering new beauty finds, it sure sounds like MCo Beauty’s Flawless Glow is a must-try.

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