‘Just like Kmart’: Woolworths' ‘exciting’ new homewares move

Woolworths has made an exciting announcement revealing a new line of over 100 homewares products to rival popular items from Kmart or even Aldi’s Special Buys.

The launch comes as a result of ‘more people spending time at home’ amid the pandemic, with room upgrades and renovations happening across the country.

People shop at a Woolworths supermarket in Sydney on March 17, 2020. - Australia's elderly were let in early to supermarkets on March 17, but coronavirus panic buying still proved too much in some areas, with reports of empty shelves and large queues. (Photo by PETER PARKS / AFP) (Photo by PETER PARKS/AFP via Getty Images)
Woolworths has launched a limited edition homewares range. Photo: Getty

The new collection comprises over 100 products and features stylish bedding, handy storage solutions and decorations and accessories, with prices starting from just $6.

Vases, candle holders, artificial plants, cushions and photo frames are available for $12 or less.

Single, Double, Queen and King Quilt Sets are available in a range of patterns and styles, and range from $30 to $49.

The offering spans Woolworths branded products such as Makeup Organisers for $6, as well as popular brand names, including Yankee Candles ($14) and Half Price Tontine pillows ($12).

woolworths homewares
There will be decor like plants and candles for less than $12. Photo: Supplied/Woolworths

“With all of us spending a little more time around the house, many Australians are looking for ways to makeover their home without breaking the bank,” Woolworths General Manager for Non Food James Hepworth said.

“With our new homeware range, customers can refresh their home with the latest styles and trends while doing their weekly shop.

“Customers can find something for every room and with prices starting from just $6, it’s great value for those looking to add finishing touches to the house.”

Woolworths Single, Double, Queen and King Quilt Sets
Single, Double, Queen and King Quilt Sets will also be available.


As expected the news quickly sparked a mix of reactions online, with plenty of shoppers excited by the prospect of nabbing a homeware bargain while doing the grocery shopping.

But others mused over whether or not anything would ever be in stock, or why a supermarket was selling homewares in the first place.

“Just seems odd. Woolies is for food. Kmart, Big W Cheap as Chips etc is for all that junk,” one person wrote online.

“Just like Kmart,” was a response from a more excited shopper.

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