When is Amazon Prime Day: Aussie sale dates announced

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Amazon has been keeping us guessing as to the date of 2021’s Prime Day, but you can now mark your diary for June 21 and 22.

Aussie shoppers will be able to enjoy discounts on literally thousands of products over the two-day event, and because of the time difference between here and the US, we’ll also be able to pick up a few extra sneaky deals up until 5pm on June 23, which is when the event will finish in America.

when is amazon prime day australia 2021
The date for Amazon Prime Day 2021 has finally been annouced!

To take part in the sales, you need an Amazon Prime membership - but fret not, if you don’t have one already, there’s a 30-day free trial that you can take advantage of now and cancel after the sales if you’re not convinced.

Now that the coveted dates have been dropped, we should start to see more and more early Prime Day deals drop, so keep checking back with us.

To kick things off, the Echo Studio smart speaker with Alexa has been discounted to $229 from the regular price of $329.

Also on offer from today, Amazon Prime members who haven't tried Kindle Unlimited or Audible before can now claim a three-month free trial to either (or both).

Echo Studio smart speaker
Get $100 off this Echo Studio smart speaker with this early Prime Day deal

What goes on sale for Prime Day?

 A lot of mystery surrounds Prime Day and unfortunately we won’t have the full list of deals until right before the big sales event, however if previous years are to be our judge, just about everything and anything will be on sale.

Amazon has just announced that Bosch, Panasonic, Samsung, Song, L'Oréal, Lacoste and Calvin Klein are some of the brands taking part in 2021.

Last year, beauty, homewares, tech and everyday essentials were some of the most sold categories on Prime Day in Australia, with Amazon Australia’s Country Manager, Matt Furlong, saying the savings were in the millions of dollars.

Aussie consumers spent big on both everyday and big ticket items including Apple Airpods, this Winix Hospital Grade Air Purifier which normally retails for $449, and these Sony wireless noise cancelling headphones.

Robot vacuum cleaners from ECOVACS were also snapped up, as were Amazon products like the Echo Dot smart speaker, and 8GB Kindle.

Meanwhile, everyday items like skincare products from WELEDA, ASAKUKI Aromatherapy Essential Oils, Banana Boat Aloe Vera Gel, Coca-Cola Multipacks, and jumbo bags of Starburst were also very popular.

What is Amazon Prime Day?

Once a year Amazon slashes the prices on a whole range of products from tech to toys, clothing and personal care, for Prime Day.

It’s a shopping event like the Black Friday sales or Click Frenzy, and it stretches over two days (more like two and a half for Aussies) and in 2021 will go from 12am June 21, to 5pm June 23 in Australia.

Prime Day is normally held in July, but due to the Covid pandemic, it was delayed until October last year, and brought forward to June 21 and 22 this year.


Only in its third year in Australia, Prime Day is still really new here and building up its following - unlike in the US where people go mad for it - however, Aussies still bought millions of dollars worth of items during the sales event last year.

The only caveat is that you have to be an Amazon Prime member to be able to take advantage of the deals.

Other than the ability to shop the Prime Day deals, a Prime membership will also give you access to free expedited delivery on eligible Amazon purchases, Amazon’s streaming service Prime Video, Amazon Music, Prime Gaming and Prime Reading.

It costs $7 a month or $59 a year, and there is a 30-day free trial.

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