Use Your Head

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O&M began with a passionate hairdresser who had a serious problem. The harsh chemicals found in mainstream hair colour very nearly forced my husband, a sufferer of contact dermatitis, to quit the profession he loved.

Ammonia, the agent traditionally tasked with opening hair cuticles and allowing colour to penetrate, was the cause of Alan Buki’s sensitive skin woes. As an ingredient it’s effective but ultimately very harsh on both the head of the client and the hands of the stylist who’s continually exposed to its noxious fumes. It was while working in London that he discovered that there was an alternative.

Recreate celebrity hairstyles with O&M

Alan began working in a Soho-based salon with hair colour formulated without ammonia but was still effective. At the beginning of 2000, when we returned to Australia and opened Atlantis Hair, it was our decision to stay ammonia free that made our salon unique and ultimately started a trend.

With Wayne Lewis confirmed as Colour Director we very quickly found a loyal band of customers who understood the benefits of our colour. Soon other hairdressers were asking how they could access similar products and the idea for Original & Mineral was born.

Having been raised in a family who believe in living naturally I questioned that perceived wisdom and dared to believe that O&M could achieved what so many chemist said was possible: permanent colour without Ammonia, PPD or Resorcinol. It’s been quite a journey but, a decade since we first began, that goal has finally been achieved with the launch of Mineral CCT.

O&M has been built on passion, heart and the support of a loyal following of hairdressers in Australia who believed in our concept from early on. Together we have created a brand that fuses luxury with natural, that appeals to hairdressers on a fashion level as well as being a technological leader.

We’ve grown from a cult product available in one salon to a fully-fledged professional colour, hair and styling line. As O&M finds its way around the world we’ll never lose sight of our most important asset – the salons that believe in our vision and make the journey with us.

Learn more about Original & Mineral’s Ammonia, PPD and Resorcinol free colours, visit Original & Mineral

To try Original & Mineral’s Ammonia, PPD and Resorcinol free colours at Atlantis Hair’s salon in Paddington, Sydney, visit Atlantis Hair

Next week O&M’s Colour Director Wayne Lewis discusses our new technologically advanced Mineral CCT colour line and the best autumn/winter colour trends.

Jose Bryce Smith, CEO & Founder of Original & Mineral

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