Travis Kelce Is Unrecognizable in 'Emotional' New Video

Travis Kelce was nearly unrecognizable in his newest video promoting the energy drink Accelerator.

With a luscious toupé in place—not to mention the pair of spectacles he hid behind—the Kansas City Chiefs star looked more like Ron Burgundy from Anchorman than he did himself as he played the part of a television anchor named Travis Cornflower.

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In the ad shared via Instagram, the athlete didn't take himself seriously as he promised to report on "what's what in the world" as a breaking news bulletin distracted him. He put his hand on his ear as though tuning into a Bluetooth and sang his own theme music before introducing the brand's brand new flavor, Orange Ice Pop.

"The best flavor of all flavors," he declared before he was overcome with emotion.

"I'm sorry if I get emotional," he said after wiping his eyes. "It just looks like I could taste it."

The chaotic report then flashed to standby mode as he composed himself and then returned for a quick sign-off.

The style transformation was too much for some fans, with one commenting, "The wig is INSANE."

"#KillaWig," another joked, playing on his social media username "killatrav."

"The fella over there with the hella good hair..." someone else quipped, quoting Taylor Swift's "Shake it Off."

Others likened him to the main character in the Anchorman series, with one boasting that "Ron Burgundy would be proud" of him and another confirming, "It's giving #RONBURGANDY 😂🐐."

The athlete has clearly had fun playing around with his style this year, previously trying out a more mustachioed look that he eventually grew back out to the full beard fans know and love.

Next: Did Travis Kelce Just Drop a Subtle Hint About Retirement?