Former Spice Girl and judge of The Masked Singer, Mel B, is radiating confidence and positivity in the latest Pour Moi's Own Your Confidence campaign, alongside her 24-year-old doppelgänger daughter, Phoenix Chi Gulzar.
In the stunning campaign images, 48-year-old mother of three Mel B showcases her toned physique in a range of lingerie pieces alongside her daughter, proving that age is just a number when it comes to body confidence.
"It was so fun to have @phoenixisphoenix with me on set," she wrote in her caption on Instagram, "take a look at some of our favourite looks from the campaign."
The Pour Moi campaign, which donates to Women’s Aid, is all about women celebrating women and embracing body confidence.
What makes this campaign extra special is that it empowered Mel B to discover her correct bra size, making her realise the impact of a well-fitting bra on comfort and confidence.
She shared her experience, saying, "Not only did my correct size give me a better fit, but my clothes also looked better on me, plus I felt more comfortable as a result."
The mother-daughter duo's photoshoot sparked an overwhelming wave of admiration and love from followers on social media, with many left utterly astounded by just how strikingly similar the two look.
One commenter pointed out the uncanny resemblance, declaring, "Sis truly said copy and paste," while another added, "She's the image of you. Mini Spice."
"Twinning!" Commented a third.
Others were simply gobsmacked by just how incredible Scary Spice looks at 48 years of age.
"What!! You look like Phoenix's big sister instead of mum," one follower wrote, with another chiming in, "Mel actually getting hotter with age if it was even possible."
This is not the first time Mel has posed alongside her daughter, the pair teamed up for a sultry photoshoot earlier this year that also featured Mel B's 65-year-old mother, Andrea.
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