Yahoo Lifestyle Super Bowl Trailers Set for ‘Jurassic World Rebirth’ and ‘Mission: Impossible — The Final Reckoning,’ but No ‘Wicked 2’ Spot
Ethan Hunt, M3GAN, and some hungry dinosaurs are about to crash the big game, but Elphaba and Glinda are sitting the Super Bowl out.
The Kansas City Chiefs will take on the Philadelphia Eagles on Feb. 9, and Hollywood will once again use the football championship to hype its upcoming releases. In the past, the Super Bowl has hosted first looks of everything from “Independence Day” to “The Avengers,” with a “Transformers: Revenge of the Fallen” or “The Lost World: Jurassic Park” mixed in for good measure.
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This year, Paramount will likely air spots for “Mission: Impossible — The Final Reckoning,” which is supposed to mark Tom Cruise’s last hurrah playing a daredevil IMF agent, as well as trailers for “Smurfs” and the Jack Quaid thriller “Novocaine.”
Universal is expected to offer up a trailer for “Jurassic World Rebirth,” which revives the series and introduces a new set of heroes/dino food with Scarlett Johansson, Mahershala Ali, and Jonathan Bailey on board to star. The studio will also promote Blumhouse’s “M3gan 2.0” and the live-action remake of the DreamWorks animation hit “How to Train Your Dragon.” However, viewers hoping for another glimpse of Oz are out of luck. There won’t be a spot for “Wicked: For Good,” the upcoming sequel to the mega-grossing “Wicked,” which aired a trailer during last year’s Super Bowl.
And Disney will probably focus on promoting their summer releases. So trailers for the likes of Marvel’s “Thunderbolts*” and “The Fantastic Four: First Steps,” as well as the live-action “Lilo & Stitch” and Pixar’s “Elio” seem like safe bets.
Not every studio or streamer are looking to use the Super Bowl as a marketing opportunity. Netflix, which has often promoted it films during the game, will sit this one out, while Amazon also doesn’t expect to promote anything. Warner Bros. and Lionsgate will also watch the game from the sidelines, while Sony’s plans aren’t clear.
Katcy Stephan contributed to this report.
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