Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons

Jaden Thompson
·2-min read

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HE LOVES NEW YORK: Steve Madden has unveiled its fall ’24 global campaign “Never Miss a Beat,” a love letter to New York City, where the brand was founded in 1990.

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The brand’s birthplace is front and center in the video, and a number of familiar New Yorkers make cameos throughout.

Stars include “The Green Lady” of Brooklyn, who is known for wearing only green; fashion designer and club personality Richie Rich; writer Mickey Boardman; drag queen Lady Bunny; fashion journalist Lynn Yaeger, and taxi driver-turned-viral street hooper George Papoutsis.

Additionally, Seth Phillips, aka @guywithasign, is featured holding a sign that reads, “Yes, Steve is a real person.” Fittingly, Steven Madden himself also makes a cameo, and during the scene he serves a hot dog from a Sabrett street cart.

Micky Boardman, Lady Bunny, and Richie Rich
Micky Boardman, Lady Bunny, and Richie Rich.

“Set to ‘Groove Is in the Heart’ by Deee-Lite, the video’s aim is to transport viewers to NYC. It depicts the kind of only-in-New York moments that happen when people run into friends or catch a glimpse of familiar faces on their commutes,” the brand said.

Showcasing a variety of Steve Madden styles, the video features models dancing around the city while engaging in activities like playing basketball, riding the subway and eating 99-cent pizza.

Some of the footwear styles showcased include the Madrid silver sneaker, the Roland brown leather buckled boot, and the Dollie red leather cowboy boot, among many other shoes.

Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons
Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons

Steve Madden Dollie Cowboy Boots

$179.99

Buy Now at steve madden

Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons
Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons

Steve Madden Madrid Silver Sneakers

$60

Buy Now at steve madden

Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons
Steve Madden Unveils ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons

Steve Madden Roland Buckle Boots

$169.99

Buy Now at steve madden

Launch Gallery: Inside Steve Madden’s New ‘Never Miss a Beat’ Fall ’24 Campaign Featuring New York City Icons

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