Shoppers ‘offended’ by detail found on Tim Tam packaging

Shoppers have taken to social media to share their outrage after finding a 'shocking new’ detail on Tim Tam wrappers.

Posting to Reddit, a user shared their revelation that Tim Tam packets have a Health Star Rating of 0.5 stars.

Tim Tam packet.
Arnott’s Tim Tam biscuits have the lowest possible Health Star Rating, with 0.5 stars. Photo: Woolworths

The biscuit’s low rating is visible on all flavours of Tim Tams, including classic dark, double coat and chewy caramel.

“I figure if I eat 10 at a time, that makes them a five-star rating,” the poster captioned the photo.


Many Reddit users shared their thoughts on the addition to the packaging, jokingly saying that they were ‘offended’.

“How dare they confront me with the truth as I dig into one for breakfast,” one person commented.

“I feel personally attacked by this,” said another.

“What’s the point?” someone else added. “No one buys Tim Tams for the physical health benefit. We buy it for the mental benefit.”

A fourth pointed out: “They’ve had a Health Star Rating for like four years now.”

Tim Tam package posted on Reddit.
A user shared their revelation on the ‘Australia’ sub-Reddit. Photo: Reddit

Others said that while they have never taken notice of Health Star Ratings, it shouldn’t be too surprising that the snack rates so low.

“It really shouldn’t take a rating system for people to understand the difference between ‘healthy’ and ‘unhealthy’,” one user wrote online. "A chocolate biscuit that’s full of sugar should be consumed in moderation.”

“If you don’t eat the whole packet then feel sick and guilty, you aren’t doing it right,” a different person posted.

According to the Federal Government’s Health Star Rating website, the system is intended to rate “the overall nutritional profile of packaged food” between 0.5 and 5 stars.

The system, which was introduced in 2014, only works when comparing the nutritional profiles of foods within the same category.

Another condition with the system is that the rating is based on the recommended serving size and preparation method for the food item determined by the manufacturer.

For example, the chocolate powder Milo - which is almost 50 per cent sugar - has a rating of 4.5 stars because of Nestle’s recommendation of three teaspoons of Milo with 200ml skim milk.

If enjoyed normally, the powder would likely only get around 1.5 stars, according to Alexandra Jones from the George Institute for Global Health in Sydney.

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