Cult $5 'Scrub Daddy' cleaning buy sells out at Coles

Cleaning enthusiasts are set to clear Coles shelves in record time – yes even in 2020 – with the announcement the supermarket has stocked cult product Scrub Daddy.

The $5 sponge is part of a world-famous range that first cropped up on US TV show Shark Tank from inventor Aaron Krause, and promises to replace dozens of cleaning products with just one, simply, reusable sponge.

Cult products Sponge Daddy and Sponge Mommy are retailing for $5 from Coles. Photo: Supplied
Cult products Sponge Daddy and Sponge Mommy are retailing for $5 from Coles. Photo: Supplied

The supermarket is stocking both the original Scrub Daddy and the newer Scrub Mommy, which features a double-sided design with the famous Scrub Daddy FlexTexture on one side, and a super absorbent Soft ResoFoam side which promises to build suds with minimal soap.

If it sounds too good to be true, the sponges come recommended by cleaning gurus like Mrs Hinch, and the company has a cult following worldwide, not to mention they are only $5 a pop.

Image of scrub Mommy cleaning item at Coles
The sponges have a cult following across the globe. Photo: Supplied

Now you can pick up the famous foamy cleaners at your local which, judging from social media posts, many have rushed to do.


Shoppers clean out Sponge Daddy from Coles shelves

Having just hit shelves in late October, snaps posted to Instagram show the supermarket’s shelves already emptied of the wildly popular product.

It seems demand has never been higher, and it’s not hard to see why.

Image of empty Coles shelf Scrub Daddy Scrub Mommy sell out
Instagram snaps show empty shelves as the news about the $5 Scrub Daddy and Scrub Mommy sponges spreads. Photo: Supplied

Ecstatic shoppers who manage to get their hands on one of the products couldn’t stop sharing their ‘wins’ on social media, raving about the products.

“OMG Coles now sell Scrub Daddy,” one woman wrote on an Instagram post. “I managed to get a lady next to me to buy one because I talked them up that much.”

Photo: Supplied
Photo: Supplied

“So excited to find these at my local Coles,” another gushed. “I bought one of each!”

Image of sponges Scrub Daddy/ Mommy sponges on Coles supermarket shelves
Photo: Supplied

What’s the big deal about Scrub Daddy?

Image of Scrub Daddy sponge cleaning utensils
The Scrub Daddy and Scrub Mommy sponge are known as versatile single products that replace a bevvy of cleaning goods in your home. Photo: Supplied

The sponge is famous for replacing lots of cleaning products and utensils with just one product.

Shaped into a recognisable smiley face, the Spong Daddy’s ‘eyes’ double as an easy grip, and the mouth is recommended for cleaning cutlery, and tricky bits and pieces.

The technology, FlexTexture, allows the sponge to stay firm in cold water for heavy-duty cleaning with the spongey material making it non-scratch on sensitive pots and pans.

In warmer water, the material softens for a deeper sponge.

Cleaning enthusiasts swear by the product which they claim is better than most of their existing products combined, and it’s a fuss-free way to minimise detergent and maximise cleanliness.

The sponges last for around three months, and can simply be popped in the dishwasher or the microwave for a deep clean between uses.

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