Surprise Aussie item that spiked 600% under lockdown

Penny Burfitt
Lifestyle & Entertainment Producer

The coronavirus lockdown has wreaked havoc on many industries since it forced Australia into a nation-wide lockdown and saw many businesses forced to shut their doors.

One surprising brand, however, found itself an unexpected beneficiary of the stay at home order when Aussies suddenly came flocking to their products, clearing online shelves in record time.

Sand and Sky's face products have increased sales dramatically. Photo: Instagram/abbymariehardie

Beauty brand Sand & Sky specialises in Australian Pink Clay face masks, as well as a range of other products, and it looks like Aussies and international buyers got down to some serious masking while they were stuck at home.

The Victorian-born company recorded a staggering 600% jump in sales from the end of January, due they say to the coronavirus lockdown coming into effect in March.

In the UK, the sales jumped a staggering 400% as even stricter lockdown measures kept people locked indoors, and sales on Amazon in Italy, Spain, France and Germany have increased 1000% since January.

The Aussie brand has just added a brand new product to their small but popular range, which didn’t sell out as soon as it hit shelves, rather prompted a pre-order waitlist of more than 20,000 excited customers.

The new product, the Australian Emu Apple Enzyme Powder Polish, is a gentle exfoliant using rich Aussie ingredients to create a natural glow.

Retailing at $72.90 the polish is a splurge it seems plenty are eager to indulge in.

CEO of the company Sarah Hamilton tells Yahoo Lifestyle the spike was no expected, but not a complete surprise.

“I absolutely think it all comes down to what our products are, and what they do,” she says.

“Our products really do work, and you really do see results, instantly. It's something that we have stayed true to from day one, and our whole belief system stems from effective skincare that can do the job without you needing to purchase a million products. This is something that our community really resonates with.”

The brand's masks are huge hits with online shoppers. Photo: Supplied

The most famous of the products is, of course, the Skin Purifying Pink Clay Mask and the Flash Perfection Exfoliating Treatment both of which are regular fixtures on social media.

Celebrities like The Bachelor’s Abbie Chatfield are huge fans of the product which draws out impurities and leaves skin refreshed.

It’s not the first product to jump off shelves as part of lockdown spending.

Experts reveal homewares have spiked dramatically during the lockdown period as Aussies begin ‘nesting’ as part of their newly home-based lifestyle.

Similarly, women’s alternative period products also noted a remarkable jump after panic buying cleared shelves in March following the declaration of a global pandemic.