Ralph’s Reality Is Pretty Much a FantasyLAUNCHMETRICS SPOTLIGHT
On Thursday evening in Bridgehampton, Ralph Lauren presented his spring/summer collections for his Purple Label, Polo Ralph Lauren and Ralph Lauren Collections lines. Celebrities including Usher, Naomi Watts, Jude Law, Colman Domingo and Nara Aziza Smith, as well as First Lady Dr. Jill Biden, all mingled in the lush lawns and picturesque backdrop of Lauren’s 19-acre horse stables.
Daniele Oberrauch - LAUNCHMETRICS SPOTLIGHT
The Hamptons, a long-time sanctuary and Lauren’s home for 50 years, is “ more than a place,” the designer said. “It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists decades ago.” Lauren’s own vintage cars lined the entrance of the show venue, handsome greeters accompanied guests from space to space. Lauren’s family, all dressed in unison in the front row, horses nibbled on grass as the first model took the runway under the dusky evening light. Ever a completist, a Polo Bar was even erected to mimic the iconic location on 55th street (down to the picture frame, I was told), took five weeks to make, and opened seamlessly post runway.
The show and its setting felt like a continuation of what Lauren has done for his entire career— bringing you into his world and making it seem— even just for a few hours — that it can be your world too. His collection showed that ease and comfort. Shirting came in the form of button downs, breezily styled open with shorts and high-waisted tailored pants cut into with leather belts. Coastal blues, warm tan and crips white made up the color palette on more bohemian offerings of dressy-casual dresses and even more formal evening wear suggested simplicity over elaboration. A stunning jewel-fringed gold column skirt felt fresh paired with an everyday white tank. Beachy crochet was used throughout— in hot pants, plunging dresses and scalloped tops. And two of ‘the trinity’, supermodels Naomi Campbell (who hadn’t walked for the brand since 1996, she told Bazaar at dinner) and Christy Turlington rounded out the runway in classic Ralph Lauren regalia.
Daniele Oberrauch - LAUNCHMETRICS SPOTLIGHT
Elsewhere, his polo looks centered the primary colors, bold stripes and sporty silhouettes the line is known for—though styling made it aspirational and attainable, all at once. Models often went down the runway in his and her pairs, or with groups of adorable children. Multicultural, multigenerational, everyone made sense. And that’s the Ralph Lauren way.
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