Yahoo Lifestyle Original Productions Promotes Brian Lovett
Deadliest Catch producer Original Productions has promoted Brian Lovett.
Lovett has been named Head of Content Strategy at the Fremantle-backed company. He was previously EVP, Programming and Development.
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In the new role, he will oversee content for all platforms linear TV, FAST, AVOD, SVOD, YouTube and social media.
He will continue to report to Jeff Hasler, president of Original Productions, while leading the overall team in series development and production, as well as expanding the studio’s direct-to-consumer efforts.
Lovett joined Original Productions in 2018 and has overseen series including Netflix’s Waco: American Apocalypse, Amazon’s Phat Tuesdays and feature documentary Rather.
It comes after the company launched its own Rig TV FAST channel as well as its first exclusive series for YouTube – High in the Sky.
“Brian is a proven leader who has been instrumental in driving the growth and success of OP,” said Hasler. “He has been at the forefront of building our direct-to-consumer business alongside our linear and streaming businesses. With this promotion, Brian will further utilize his visionary approach and storytelling skills to grow our content slate and bring our shows to viewers across multiple platforms.”
“I’m excited to further my role at OP and continue building on the incredible legacy we’ve established,” added Lovett. “My time here has been an amazing opportunity to create in the rapidly changing world of television, and it’s an honor to lead this talented group as we continue to expand in the industry and bring compelling content to audiences everywhere.”
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