The streaming giant described the show, which is named Byron Baes, as, "A docu-soap series following a ‘feed’ of hot Instagrammers living their best lives, being their best selves, creating the best d̶r̶a̶m̶a̶ content."
They added, "This is our love letter to Byron Bay. It's not just Chris [Hemsworth] and Zac [Efron]’s backyard, it's the playground of more celebrity-adjacent-adjacent influencers than you can poke a selfie-stick at.
"But PLOT TWIST: don’t write these Baes off too quickly. There’ll be fights, flings and heartbreak; but beneath every perfect post is a very real desire not just for ‘likes’ but to be liked, dammit, for who you are (so relatable). Can the Baes survive summer without a collab going wrong? Byron’s the kind of paradise that makes it all feel possible."
However, it didn't go over too well with Netflix fans, who begged the streaming service not to make the show.
"Please. No. Just no. Yuck!" one user commented on Instagram.
"Nah eff this revolting trash idea," another wrote. "Literally everything that is wrong with humanity."
"Who the f**k in the right mind would think that’s a good idea," someone else said.
"Fire whoever decided to do this," another added.
"As a Byron shire resident I can honestly say you need to take the temperature of the room," one Twitter user wrote. "Nobody wants this. These ‘influencers’ are blow-ins trying to get their 15min of fame. I hope the show bombs big time."
"Legitimately the worst idea since [Married At First Sight]," another added.
"Never had a reason to cancel Netflix... until now," someone else wrote.
Many others hoped it was a delayed April fools joke, however, it doesn't appear to be the case.
According to Que Minh Luu, Netflix's director of content for Australia and New Zealand, commissioning the show was a "no-brainer".
"You’ve got this cabal, or live feed as we’ve been calling it, of Instagrammers, who all live up in Byron, and there are a lot of them," she told the Sydney Morning Herald. "And we’re following them as they’re going about the hustle and finding love and happiness and the validation of the people around them and people online."
The publication claims Elyse Knowles of The Block fame is hotly tipped to be among the cast.
Ms Luu added that the show is not intended to poke fun, but build a connection between the people onscreen and ourselves as viewers.
"People can find it easy to write off those who have influencer lifestyles and careers," she said. "But at the end of the day, aren’t we all curating our lives before we put them out on social media?"
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