Most-Watched Super Bowl Ads 2025: Muppets, Bill Murray, Glen Powell and Kieran Culkin’s Genius Beluga Land in YouTube Top 10

Todd Spangler

10 February 2025 at 2:21 am·2-min read

Super Bowl LIX was a one-sided affair as the Philadelphia Eagles punched out the Kanas City Chiefs 40-22 on Sunday night, denying KC their bid for a championship three-peat. With the game not holding very much drama, TV viewers may have found more entertainment in the ads that aired on Fox during the telecast, sold for upwards of $8 million each.

The most-watched Super Bowl spot on Sunday was Booking.com’s ad featuring none other than Jim Henson’s Muppets who — along with regular non-puppet humans — are looking for the best way to book the perfect vacation. Booking.com also had the most-viewed Super Bowl spots in 2024 (featuring Tina Fey) and in 2023 (featuring Melissa McCarthy), according to YouTube.

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As in years past, comedy and celebrities broke through the Super Bowl ad maelstrom, including Glen Powell for Ram Trucks (No. 2); Bill Murray for Yahoo (No. 4); Shane Gillis, Post Malone and Peyton Manning for Bud Light, with Gillis and Post Malone becoming the life of a dead-end street party (No. 6) and Kieran Culkin providing the voice of a genius beluga whale for NerdWallet (No. 7). Landing at No. 5 on the list was the trailer for Marvel’s “Thunderbolts*” movie.

Top Ads by Gameday Views on YouTube (Global)

Booking.com “Get your stay ridiculously right” featuring the Muppets
Ram Trucks: “Goldilocks & the Three Trucks” featuring Glen Powell
Made by Google: Dream Job – Google Pixel SB
Yahoo.com: Email Bill Murray
Marvel Studios’ “Thunderbolts*” trailer
Bud Light: Big Men on Cul-de-Sac featuring Shane Gillis, Post Malone, and Peyton Manning
NerdWallet: Genius Beluga featuring Kieran Culkin
DoorDash: DashPass Math featuring Nate Bargatze
Doritos: Abduction
Squarespace: Barry and Mosley featuring Barry Keoghan and Don Mosley

Note: Rankings are by global views as tracked on Sunday, Feb. 9, until 11:59 p.m. ET

Meanwhile, Kendrick Lamar — this year’s Super Bowl halftime show headliner — was No. 2 on YouTube’s most-popular artist list (after Bad Bunny) in the week leading up the Super Bowl. In addition, Lamar’s “Not Like Us” was No. 3 on the YouTube Top Daily Music Videos list. On Sunday, hourly views on Kendrick Lamar’s official YouTube channel peaked at three times more than a week ago (Feb. 3), according to the video platform.

The top-trending Google search during Super Bowl LIX in the U.S.? That was “biggest comeback in NFL history” — after the Chiefs trailed the Eagles 24-0 at the half. Also, the phrase “has there ever been a shutout in the superbowl” spiked +2600% in the first half (for the record: no, there never has) and “biggest blowout” search interest is at an all-time high following the Super Bowl score (that would be Super Bowl XXIV, when the 49ers topped the Broncos 55-10).

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Most-Watched Super Bowl Ads 2025: Muppets, Bill Murray, Glen Powell and Kieran Culkin’s Genius Beluga Land in YouTube Top 10

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