Hot on the heels of Kmart’s flattering leopard print one-piece, an Australian swimwear brand is touting their new swimsuit as a way for women to achieve an all-in-one ‘ultimate tummy tuck,’ bum and breast lift sans surgery.
BAYTHE, a Bondi Beach-based label, recently launched the ‘Balconette One Piece,’ which is designed to flatten the wearer’s stomach thanks to its triple-layer front panel and ‘powerful corset-style support’. The seam-free fabric - a mix of sustainable nylon and lycra - is also said to smooth and lift the derriere.
Described as the ‘ultimate go-to suit’ on the brand’s website, the swimmers also claim to enhance and support the bust with lightly padded cups and no underwires.
How does it work?
So, what gives it those 'tummy tuck' abilities?
“First of all, we use a premium quality fabrication made from recycled ocean waste and landfill that has superior qualities including muscle control, softness and coverage which we have double-lined the swimsuit with, making it far superior than a standard swimsuit with lining,” BAYTHE founder and director Tina Ishak tells Yahoo Lifestyle.
“In addition to this, we've incorporated an additional shapewear fabric for extra tummy lift and support. This all adds to the tummy tuck feel!” she adds.
According to Tina, the suit feels ‘incredible’ to wear, and is ‘very comfortable and supportive’.
“[The one-piece] gives you that cinched in waist and tummy which is what most women want to feel when by the water,” Tina says.
While the brand is currently “working on showcasing the swimsuit in fuller figured women,” the style appears to already be a hit with shoppers.
“We have had great feedback from women who love the feel of the swimsuit and confidence it brings,” Tina reveals.
All this smoothing and supporting doesn’t come cheap however, and it’s priced at $229, although the brand does advertise the piece as multi-functional, and can be worn ‘in the water, as a bodysuit for day or evening wear or even to the studio for your Pilates, barre or yoga class’.
“This balconette swimsuit including the entire Movement range is a premium product in terms of design, high-end materials and craftsmanship that has gone into creating this level of innovation. We are proud to say that we are a sustainable fashion business that is made in Australia,” Tina adds.
Unlike some of the other togs currently on the market - that are for ‘poolside posing’ only - the fabric is chlorine-resistant as well as UV safe and eco-friendly as its 100 per cent recycled nylon waste from landfills and oceans.
“We are so excited about the future of BAYTHE and feel passionately about ensuring we are an all-female inclusive label and will continue to work on new styles that are body confident. You'll see new styles following this ethos as well as new colours for our best sellers. More to come!” Tina says.
If you’re keen to dive into the one-piece trend this summer why not check out some of these beach-ready designs?
ASOS DESIGN - Curve deep plunge minimal swimsuit in black, $32
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