We all know that person who hits the beach for the ‘gram, rather than for a swim, but did you know that bikinis are now being made with the same concept in mind?
One online offering was quite impressively titled the ‘Teal Triangle Sequin Tassel Bikini’, and once you digest that mouthful perhaps you can digest this kicker; it’s not waterproof.
Yep, online retailer Pretty Little Thing is selling sexy swimsuits without the ‘swim’ component included.
If you think that sounds counter-intuitive, then you’re not alone.
Twitter user, Alisha, was horrified when her brand new bikini began leaking blue dye after she took it for its very first spin.
She had picked up the embellished blue two piece from the retailer in the hopes of wearing it on holidays.
It was unfortunately not meant to be.
“I can’t stop the dye from running everywhere when it’s in water,” she wrote to the manufacture in a private message she later posted to Twitter.
“... just doesn’t seem normal to me,” she added.
The manufacturer replied with possibly the most unusual excuse of all time.
It turns out, the swimsuit Alisha had purchased was not meant to be worn in the water.
The baffling disclaimer was listed under the product on on the company’s website as ‘poolside posing only’.
This was meant to convey the fact that the swimmers were not for swimming, but Alisha and others were sceptical.
The baffled Alisha took to Twitter to share the unusual experience, and warn other shoppers of the unusual meaning behind the vague disclaimer.
The post has since exploded online.
It’s attracted over 80, 000 likes, and has been shared by 25, 000 users, all of whom seem to agree that this is one strange term/condition to attach to a pair of swimmers.
“WHAT EVEN IS POOL SIDE POSING!!?? STOPPPP” wrote one passionate swimsuit defender.
“as someone who's dyed MANY a fabric... yeah that's not acceptable,” wrote another.
“POOLSIDE POSING lmaaoooo so they’re making swimwear strictly for IG models now?” asked a third.
Others wondered how this dye was supposed to work for any item, let alone swimmers.
“How are u meant to wash it ??? even if it’s just for ‘poolside posing’ it still has to be washed lol,” wrote one bamboozled user.
The company in question responded to the publicity, offering Alisha and other irate customers full refunds which Alisha at least seems to have taken up.
It’s not the first time an unusual swimsuit offering has raised eyebrows online.
Another brand that had questionable choices when it came to dying their bikini was the UK’s Marks and Spencer, whose tropical bikini attracted ridicule online due to an unfortunate oversight.
Another super skimpy number also divided the internet earlier this year, but none have raised the same online disgust this particular bikini has caused.
It’s very likely that the fact they functioned as proper bathing attire spared the other daring two-pieces the same treatment.
Got a story tip? Send it to email@example.com
Or sign up to our daily newsletter here.