MAD Celebrity Signs ‘Four Daughters’ & ‘Finding Ola’ Star Hend Sabry For MENA; CAA Continues To Represent Actress Internationally

EXCLUSIVE: Tunisian-Egyptian actress Hend Sabry, star of Oscar-nominated hybrid doc Four Daughters and Netflix hit show Finding Ola, has signed with Cairo-based talent management and promotional agency MAD Celebrity.

The company will manage and promote the star across the Middle East and North Africa, while CAA, which signed Sabry in 2023, continues to represent her internationally as her talent agent.

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Sabry first became a household name across the Arab world with the 2010 Egyptian TV classic Ayza Atgawez, in the role of a young pharmacist desperate to get married before she turns 30. She has since rebooted the character for Netflix in the hit show Finding Ola.

The star joins a growing list of internationally recognized talents from the Arab world on the MAD Celebrity books, including megastar Yousra, the Emmy-nominated Menna Shalaby (Nawara), British Lebanese actress Razane Jammal (The Sandman) and the trail-blazing Saudi artist Fatima Al Banawi (Basma).

Sabry, who has had close ties with MAD Solutions and MAD Celebrity for a number of years, said the official partnership represents a new chapter in her career,

“Joining MAD will help me focus on diversifying my work and focus more on production; and I am delighted that this could be achieved alongside CAA, my international agent,” she said.

Alaa Karkouti and Maher Diab, co-Founders of MAD Celebrity parent company MAD Solutions, said the signing was a natural move.

“We’re psyched to be working more closely now with Hend,” they said. “She’s been a dear friend of ours for years and we can speak volumes about her bright personality and once-in-a-lifetime talent. Now that she’s on board with us, we can only imagine what other ambitious projects and ventures we’ll pursue together.”

MAD Celebrity Managing Partner and Executive Director Kareem Samy cited Sabry’s varied career, which spans more than 50 credits across film, TV and radio, and collaborations with some of the Arab world’s most prominent directors, including Moufida Tlatli, Nouri Bouzid, Kaouther Ben Hania, Mohamed Khan, Yousry Nasrallah, Daoud Abdel Sayed, Sherif Arafa, and Marwan Hamed.

“With her extensive and multi-national filmography, Hend is already known far and wide,” said Samy. “It is our dream that MAD Celebrity will one day bring together all of the Arab World’s greatest on- and off-camera talents under one roof, united in the vision to take the pan-Arab cinema industry global. And today, we are one step closer to that dream now that Hend has joined us.”

Sabry got her first big screen break in 1994 with a lead role in renowned Tunisian director Tlatli’s The Silence Of The Palaces, which world premiered in Competition in Cannes.

Other collaborations in her native Tunisia, include roles in Nouri Bouzid in Clay Dolls (2002), Hinde Boujemaa’s Noura’s Dream and most recently Oscar-nominated, hybrid documentary Four Daughters by Ben Hania.

At the same time, she has also cultivated an even bigger career in Egypt, kicking off with her role in Diary Of A Teenager by Inas El Degheidy, followed by roles In A Citizen, A Detective, And A Thief by Daoud Abdel Sayed, Downtown Girls with Khan, and The Aquarium Grotto Garden with Nasrallah.

The versatile actress has also starred in several blockbusters by Arafa, including the El Gezira and The Treasure duologies, as well as hits by Hamed, starting with The Yacoubian Building, and also including Ibrahim Labyad, and more recent titles, The Blue Elephant 2 and Kira & El Gin, both of which shattered Egyptian box office records.

As the founder of Salam Production, Sabry produced and starred in the 2016 Tunisian drama The Flower Of Aleppo, winning her the Best Actress Award at the Alexandria International Film Festival.

Founded to produce and support independent Arab talents and content, Salam was the production company behind Netflix’s Finding Ola, with Sabry starring and serving as its executive producer.

Other recent TV shows also include Moftaraq Toroq, the Arabic adaptation of the The Good Wife, which released last year to top ratings across the Middle East on MBC’s Shahid premium streaming service

A lawyer by training, Sabry is a co-founder of Tayarah, an Egyptian digital production hub that creates online content.

Beyond the screen, Sabry is active in social and humanitarian efforts, while her business activities include clothing brand Second Chance creating fashion reflecting the unique identity of Arab women.

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