Yahoo Lifestyle Louis Vuitton Confirms Pharrell Williams Collaboration With Nigo on Fall Men’s Collection
PARIS – Pharrell Williams is reuniting with his longtime collaborator Nigo for his fall menswear collection for Louis Vuitton, due to be unveiled in Paris on Tuesday evening.
Vuitton’s creative director of menswear had been dropping hints about the collaboration on his social media accounts in recent days, and on Tuesday morning, the brand confirmed the tie-up with a post on Instagram.
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Williams and Nigo are seen through a fish eye lens lying on the floor, surrounded by circles made of bags, colorful varsity jackets and sneakers, to the sound of The Weeknd and Playboi Carti’s track “Timeless.”
The pair have a longstanding friendship, having co-founded the streetwear labels Billionaire Boys Club and Icecream in 2003. Both have been instrumental is helping to popularize streetwear’s visibility in high fashion.
The Louis Vuitton show is due to be livestreamed at 8 p.m. local time. The duo are also due to co-host a dinner on Wednesday to celebrate the latest sale organized by Joopiter, the auction platform that Williams launched in 2022.
A serial fashion entrepreneur and pioneering figure on the streetwear scene, Nigo was the founder of A Bathing Ape, known as Bape, with which he is no longer associated.
Since 2021, the Japanese designer, DJ, record producer and entrepreneur has been the creative director at Kenzo, which like Vuitton is owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton.
Nigo has also worked for Uniqlo as creative director for its UT range and helms a brand called Human Made, which last year named Williams as an adviser. The “Happy” singer is also an investor in the label.
Nigo previously collaborated with Louis Vuitton under its late menswear artistic director Virgil Abloh on a capsule collection launched in 2020.
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