Kmart's 'epic' $20 jeans customers are rushing to snap up

Kmart has done it again, drawing in fashion influencers from all over Australia with their new jeans.

The $20 bargain buy is being praised by Instagrammers, with pictures popping up all over the social media site showing women posing in the brand’s front pleated jeans.

Woman wearing an orange jumper with black slouchy Kmart jeans and black boots
Influencers are going wild for these $20 jeans. Photo: Instagram/shessoseasonal

Designed to fade, the jeans feature a pleated front detail, a turn up ankle cuffs and according to those who have tried them, they fit like a glove.

Sarah, who runs the Instagram account shessoseasonal raved about the jeans to her 9,000 followers, calling them “EPIC”.

Woman wearing Kmart jeans with white boots and a white top
People are snapping up the $20 Kmart bargain buy. Photo: Instagram/shessoseasonal
Woman in Kmart jeans and knitted jumper
The front pleated jeans are designed to fade. Photo: Instagram/@luxeandlemonade

“Went a size 10 and couldn’t believe how perfect they would fit over my bum! I do struggle with jeans and usually don’t opt for this style. But I immediately fell in love with the folded ankle cuffed & pleat front design.,” she wrote.


“Apparently these are selling like crazy and they have had zero complaint. Sooooo excited to rock these moving forwards.”

Woman in Kmart boyfriend fit jeans and a white tank top
They can be styled in numerous ways. Photo: Instagram/biancamelb
Woman in Kmart jeans and an off-the-shoulder top
The jeans are making waves online. Photo: Instagram/thebudgetsavvygirl

Her followers commented saying how amazing they looked on her and many said they had also got their hands on the jeans.

“I have these jeans and I love them! They were nothing I would have purchased in the past, but I’m so glad I did. So versatile and easy to dress up and down,” one person wrote.

Meanwhile, Bianca, from biancamelb, who has over 32,000 online, urged her fans to jump on the Kmart jeans bandwagon.

“If you’re not on the $20 Kmart Front Pleated Jean train yet, I think you should hop on. There’s still all sizes in stock online for those worried about going into store. I’m in my standard size 8 Top also Kmart and was $7. I could have actually gone down a size in this one but got my regular size,” she wrote.

Woman in Kmart jeans and a burgundy top
They also come in a light denim colour. Photo: Instagram/thebudgetsavvygirl

One follower commented saying:” It’s such a good fit”, while another said: “These look so comfy”.

Maria from thebudgetsavvygirl styled her Kmart jeans in four different ways, showing just how versatile they are.

“Love all these looks and now you have convinced me I need these jeans,” one person commented, with Maria replying telling her follower that the jeans are a baggy fit and if she wanted a tight fit to size down.

Dani from luxeandlemonade agreed, saying she “wanted a tighter fit so sized down but if you want a slouchier fit go your normal size or size up”.

The jeans also come in a light wash denim which has also been a massive hit online.

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