Kmart's 'stunning' $20 cardigan flying off shelves this winter

Sarah Carty
·Lifestyle Editor
·3-min read

Winter is well and truly here and Kmart are bringing the goods to keep us warm while also staying stylish during the colder months.

Fashion influencers online are loving the retailer’s new cropped cardigan and judging by how they all styled it in completely different and chic ways, it’s clear to see why.

Woman taking a selfie in the mirror wearing a kmart cardigan and a brown high-nick Zara top
This $20 cardigan is taking over Instagram. Photo: Instagram/thisisgenevieve_
Woman wearing a beige cardigan with jeans on Instagram
The button-up cardi comes in at a bargain $20. Photo: Instagram/thisisgenevieve_

Coming in at a bargain $20, the long-sleeved V-neck design has been making waves online, with everyone around the country dashing to snap it up.

Canberra influencer, Genevieve, who runs the @thisisgenevieve_ account on Instagram, uploaded two snaps online, with her followers loving how she wore the cardi off-the-shoulder and with black jeans in one photo and buttoned-up with lighter jeans in another.

woman in black dress with off the shoulder cardigan
Influencers have shown all the ways you can wear it online. Photo: Instagram/styling_mumandbub
Woman in a Kmart cardigan
It's looks cute a chic with black jeans. Photo: Instagram/styling_mumandbub
Woman with midi skirt and cardigan
It can also be dressed up with a skirt and a pair of heels. Photo: Instagram/styling_mumandbub

“You make it look so good,” one person commented, while another said: “Looking gorgeous”.

Sydney mum and influencer Angel Perez, who runs @styling_mumandbub on Instagram, said she finally got her hands on the cardi and went on to style it up in three different ways.

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In the first snap, she pairs it with a pair of black skinny jeans and some wedges, while in the second , she throws on a black midi skirt and some beige ankle boots.

Woman in black jeans and a Kmart cardigan
The cardigans are flying off shelves. Photo: Instagram/mollymorriseyy
Woman wearing a pink skirt and a cream cardigan
The long-sleeved cardigan has a ribbed hem and a v-neck. Photo: Instagram/mrsjilliananntan._

The last photo shows the stylish mum wearing a slinky long black dress with the cardigan slouched off one shoulder and tied in the middle.

A heap of other influencers also uploaded snaps online showing them wearing the cream cardigan, with many followers calling the bargain buy “stunning”.

”Such a cute cardi,” oner person wrote on fashion stylist Molly Morrisey’s Instagram account.

The cardigan frenzy comes just a few weeks after fashion-forward influencers raved about Kmart’s polka dot high neck pleated maxi dress, which comes in at just $28.

Woman wearing a shirt, black jeans and a kmart cardigan
It definitely looks comfortable for the colder months. Photo: Instagram/passion4fashion_perth
Pregnant woman in a Kmart cardigan
This mum-to-be looks stunning in the comfy number. Photo: Instagram/jess.dakota

The long-sleeved dress features a high ruffle neck with a keyhole back structure and has soft gathers at the cuffs.

Although it does feature a tie waist detail, many people have been adding their own belts around the waist and pairing it with a pair of boots or heels.

“Loving the winter dresses this year,” one person commented on Aussie influencer Simone Marie’s account, while another said, “such a cute outfit”.

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