Kim Kardashian's bizarre bikini shot baffles fans: 'Why?'

·Lifestyle Editor
·2-min read

Kim Kardashian has caused confusion amongst some fans online after releasing images from her latest campaign.

In August, the 40-year-old Keeping Up With The Kardashians star released the Essentials Nudes range of fragrances, which was described as “a collection of scents created for your most intimate moments”.

Kim Kardashian in a gold dress on her 40th birthday
Kim Kardashian's latest campaign shots have caused confusion. Photo: Instagram/Kim Kardashian

In images from the campaign, Kim is seen promoting the new fragrances by placing one of them in her bikini strap.

Many shoppers were left scratching their heads over the marketing campaign.


“Why would you put this fragrance in your bikini strap? Please rethink this advertising” one person wrote underneath the photo.

“Just because it says ‘nude’ it doesn’t mean stuff it in your bikini top” another said.

However, others were big fans of the new scents and the images to go alongside them.

“OMG this shot is amazing,” one person wrote, with another calling the star “beautiful”.

Kim isn’t the only member of the Kardashian-Jenner family to make headlines today, as her youngest sister, Kylie Jenner, has confirmed her pregnancy.

Kim Kardashian in a bikini in the ocean
The star was promoting her new range of fragrances. Photo: Instagram/Kim Kardashian

The 90-second video includes a snap of her pregnancy test, footage of her doctor’s appointments and the moment she told her family the news.

“Crying,” Kim Kardashian commented on the video, while their mother Kris wrote: “Crying all over again. What a special and amazing Blessing and gift God has given you.”

Kourtney Kardashian wrote: ”Crying this is so beautiful my blessed angel sister” while Khloe simply said “awww” and Kendall wrote: “i can’t handle it”.

Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter .

Or if you have a story idea, email us at

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting