Yahoo Lifestyle Kiko Kostadinov Teams Up With Fox Racing on Unisex Capsule Collection
Two years ago, Fox Racing bridged the worlds of fashion and motocross with a capsule collection helmed by Rag & Bone. Now, the 50-year-old sporting goods purveyor is making fashion collaborations a mainstay with the launch of Fox Labs — and its debut collection comes courtesy of the London-based label Kiko Kostadinov.
Taking visual cues from the 1977 California-desert-set thriller “3 Women,” Kostadinov dreamed up a 20-piece unisex capsule collection consisting of weathered, neutral-tone motocross essentials. Jackets and pants are rendered through the same prism as the designer’s fall 2024 workwear, with softened silhouettes and a futuristic asymmetry.
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“We harnessed a washed and softened approach to the typically hardened and saturated appearance of Fox’s technical apparel,” the designer told WWD, adding that the collection was aesthetically informed by “the geographical landscape of Fox’s origin and its available imagery from the late ’70s, primarily of its riders in arid desert like scenes of California.”
Ranging from hoodies and fleece pants to balaclavas, gloves, Ts, and jerseys, the collection — showcased in a campaign by visual artist Jacolby Satterwhite — was also inspired by the logo of the Irvine, Calif.-based Fox Racing extreme sports lifestyle brand. “The re-interpretation of the ‘fox head’ graphic is explored in a classic manner by inserting, shaping and cutting onto supple jersey pieces forming comfortable staples — a long-sleeve jersey top, sweat shirt and trousers,” the designer shared. “A variation of the balaclava features in a light jersey and a fur-lined alternative.”
The capsule collection, which kicks off the first of more Fox Labs collaborations to come, launches Jan. 16 in Kiko Kostadinov’s L.A. and Tokyo stores as well as online; Jan. 18 at Fox Racing and Dover Street Market in stores and online; and Jan. 22 at global stockists such as Nordstrom, SSense, GR8, Fwrd, Atelier New York, Addicted Seoul, and more.
“For 50 years, Fox has defined the look and culture of racing,” Chad Hilton, Fox Racing brand director, said in a statement. “What started as a jersey promoting aftermarket race parts has become a look and a logo synonymous with innovation, influence and winning. Fox Lab was born to push the boundaries of fashion, ethos, and art.”
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