Yahoo Lifestyle 'Heritage blonde' is the luxurious hair colour adored by the stars
In true winter fashion, the arrival of cooler weather has us sidelining summer's brightening hair trends, in favour of richer, earthier hues. Low-maintenance colours are coming to the forefront to ensure that party-ready shades will last the duration of the busy salon season, and extreme platinum shades are taking a backseat to allow more believable blondes a moment in the spotlight. Enter, winter's most coveted shade: 'heritage blonde'.
Co-signed by Jennifer Aniston, Rosie Huntington-Whiteley, Suki Waterhouse and The Perfect Couple star Meghann Fahy, 'heritage blonde' is a natural-looking shade, full of depth and dimension by way of soft low-lights and neutral toning. Coined by the trend forecaster and stylist Tom Smith, the effortlessly sun-kissed hue features lengthy, shadowed roots, which aid its longevity as a maintenance colour. The best part? It's perfect for anyone looking to grow out a previously lighter shade.
"When a trend really takes hold, it’s often true that a contrasting alternative also begins to grow in popularity, as those who rebuke the former make a statement with the latter," says Smith. The rise of sunflower blonde [the bright colour sported by the likes of Sienna Miller] – an attention-grabbing, bold and glowy shade – has encouraged an uplift in those opting for a more subtle and earthy alternative in the form of 'heritage blonde'. Finely woven and neutral in tone, this is for the more understated among us, and showcases blonde tones in a more casual and natural-looking way."
The look is ideal for those who like a classically elegant look, or for those wanting to go blonde with a softer regrowth, says Smith. "This can sometimes only need to be redone every three or four months in the salon and so is a surprisingly low-maintenance option. The tone is muted and neutral, with a mix of shades, so suits a variety of skin tones – although it will look its most natural (if that’s your priority) on fairer skin tones."
In terms of maintenance, the colour requires less up-keep than a classic platinum shade and far fewer appointments, as Smith states above. However, it is not completely without effort; as with all bleached colours, brassy tones can often creep in a few weeks after toning, so it's important to invest in quality colour-correcting products (enter purple shampoos) and restoring formulas to combat damage.
"If you want to fight against brassiness, use a violet toning shampoo on alternate wash days. My favourites for strong toning when needed are Olaplex 4P and evo Fabuloso Platinum shampoo. Evo also offer a Fabuloso toning mist with a hint of violet for more subtle toning and shine enhancement."
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