Hallmark's “Finding Mr. Christmas” unwraps its first trailer (exclusive)

The Hallmark+ reality competition show hosted by Jonathan Bennett features 10 contestants vying for a leading role in a Hallmark holiday movie.

It's not even Halloween yet, but the folks at Hallmark want you to get into the holiday spirit now with their new reality show, Finding Mr. Christmas.

Entertainment Weekly has the exclusive first look at the trailer for the competition series, which premieres Oct. 31 on Hallmark+. Hosted and co-created by Jonathan Bennett (Mean Girls, The Christmas House), Finding Mr. Christmas features 10 men battling it out for the top prize: A lead role in a 2024 Hallmark Channel holiday movie.

In addition to acting challenges, the contestants on Finding Mr. Christmas will also have to compete in a series of holiday-themed games — like pulling Santa's sleigh, racing in a festive obstacle course, and participating in a tacky holiday sweater fashion show. Watch the full trailer above.

Related: Finding Mr. Christmas gifts guest judge spots to Witney Carson, Nikki DeLoach, and more (exclusive)

The men competing in Finding Mr. Christmas are a mixture of actors, aspiring thespians, and regular guys who thought it might be fun to appear in a Hallmark holiday movie. They'll be mentored, judged, and ultimately eliminated weekly by Bennett, his co-host and fellow judge Melissa Peterman (Reba), and a series of guest judges — including Hallmark stars B.J. Britt, Nikki DeLoach, Rachel Boston, and more.

Related: How to watch all 108 new Christmas movies this year

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The winner of Finding Mr. Christmas will star alongside Jessica Lowndes in Happy Howlidays, which airs  Dec. 21 at 8 p.m. ET/PT on the Hallmark Channel. Here's Hallmark's official description: "Mia (Lowndes), a meticulous webpage editor for the Seattle Tourism Board, finds herself unexpectedly navigating the holidays alone. As the only one working, she's drawn into an unusual encounter when she encounters a stray dog. Unsure how to handle the situation, she crosses paths with Max (Winner of Finding Mr. Christmas), a dog shelter owner. Mia agrees to let Max's ailing dog find solace with her newfound companion, in exchange for Max showing her the hidden gems of Seattle. Through their journey together, they both step out of their comfort zones, discovering new perspectives and forming a meaningful connection."

Finding Mr. Christmas premieres Thursday, Oct. 31, on Hallmark+.