Coles and Arnott's turn unlikely 'Aussie favourite' into new hot cross bun flavour

Over the years hot cross buns have transcended from being more than just a beloved Easter treat — firstly, these days, they're available on shelves all year round. Secondly, forget the traditional fruit hot cross buns or the indulgent choc-chip ones.

Each year, it appears supermarkets and bakeries are coming out with more elaborate and nostalgic concoctions, from apple and cinnamon-flavoured buns to Biscoff or Caramilk-flavoured hot cross buns. Now Coles and Arnott's have teamed up to bring a new flavour to our attention: the limited-edition Wagon Wheels-inspired Hot Cross Bun.

“After the incredible buzz from last year’s launch of our limited edition hot cross buns inspired by Arnott’s classics, we’re excited to announce another Aussie favourite, Wagon Wheels is making its debut in bun form," Thea Comino, Coles Bakery Product Developer, told Yahoo Lifestyle. "We knew from the start that featuring this nostalgic and delicious treat was going to be a crowd pleaser."

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Coles shoppers react to new hot cross bun flavour

The new flavour was recently profiled by foodie content creator Nectorious Papi, who informed his 80k followers of the product launch on TikTok.

The video, which has been viewed 115k times, attracted floods of comments from excited Coles shoppers who said they were keen to try the new hot cross buns.

"Omggg yesss," one person wrote.

"This. Is. So. Good. I’m literally going to eat 16 packets. 😂😂," said another.

"Omg! I love Wagon Wheels!" a third person wrote.

How much will the Coles Wagon Wheels Hot Cross Buns cost?

Wondering what exactly a Wagon Wheel hot cross bun entails? The collab promises a "delightful mash-up of Wagon Wheels biscuit" teamed with the traditional hot cross bun with gooey marshmallow, raspberry fudge, raspberry jellies and choc chips.

According to Thea, the nostalgic ideas take months of planning and trialling to perfect.

"When planning for the upcoming season, we dive deep into local and international market trends, gather feedback from our customers (we even scour TikTok and Instagram comments for hidden gems), and taste-test an endless array of buns," Thea said.

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"Turning a great idea into the perfect hot cross bun is no easy feat - it takes months to perfect the recipe so we are confident that our customers will love it.”

The tasty Easter treat will be available to purchase as a four-pack from Coles supermarket from February 3d, retailing at $5.50 each.

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