Yahoo Lifestyle Cineverse’s Matchpoint Sets Streaming Pact With American Asian Media Platform JoySauce (EXCLUSIVE)
Entertainment studio Cineverse has set a new deal between its streaming licensing service Matchpoint and American Asian media company JoySauce, which streams “Kim’s Convenience,” “Mixed Six” and “Jimmy O. Yang: Good Deal,” among other titles.
As part of the pact, Matchpoint will license, monetize and distribute JoySauce’s full library of original dramatic shows, reality series and more, as well as with third-party content for which JoySauce holds streaming rights. Matchpoint will also handle licensing JoySauce content to other streaming platforms.
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The partnership will expand later in 2025 with Cineverse teaming with JoySauce to launch a standalone streaming service, including a branded JoySauce subscription video-on-demand (SVOD) app and later a free, ad-supported streaming television (FAST) channel targeting both the AAPI community and all viewers interested in content showcasing the American Asian experience. Cineverse will distribute these on all devices and offer access to other streaming platforms.
“Cineverse is the proven expert we need to make our streaming goals a reality,” Joy Sauce founder Jonathan Ng Sposato said. “As a one-stop shop for licensing, tech and advertising, Matchpoint allows us to focus on creating the content that we want to bring to our audience, and fill a void that currently exists for premium American Asian streaming programming. We look forward to Cineverse being part of our journey to super-serve an audience that is hungry for original and entertaining shows curated specifically with it in mind.”
“The content JoySauce is curating is important, timely and fills a need in the marketplace,” Cineverse head of partnerships Marc Rashba added. “We expect our distribution partners to be excited for the opportunity to reach a young and engaged audience through JoySauce across all of their platforms and channels.”
Among the JoySauce content included in the deal with Cineverse are the titles:
“Mixed Six” – In this JoySauce original, six mixed heritage couples open up about their meet-cute moments, what it was like introducing their families, and the joys and complexities of growing up American and Asian.
“VeryAsianConversations” – Prominent social movement catalyst and Korean American newscaster Michelle Li, who has turned a racist event into a national phenomenon called #VeryAsian, sits down with JoySauce for a bite-sized series on relevant Asian American issues like transracial adoption, reclaiming Asian names and combating anti-Asian hate.
“Kim’s Convenience” – Starring Simu Liu, Kim’s Convenience tells the hilarious and heartfelt story of the Kim family, Korean Canadian convenience store owners who have worked hard to give their now 20-something children, Janet and Jung, a better life. This award winning comedy finds laughter in the trials of running a literal ‘Mom and Pop’ shop while the younger generation comes of age straddling cultures old and new.
“Jimmy O. Yang: Good Deal” – Performed live at the Neptune Theater in Seattle, Wash., Jimmy O. Yang covers hilarious interactions with immigrant parents, his thoughts on Matt Damon and whether ghosts will haunt one-bedroom apartments.
“Project Gutenberg” – Award-winning Hong Kong thriller following a counterfeit artist whose past draws him into a high-stakes police investigation. Written and directed by Felix Chong (“Infernal Affairs”) and starring Chow Yun-fat (“Crouching Tiger, Hidden Dragon”).
“Bulge Bracket” – In the high-intensity world of mergers, acquisitions and IPOs, recent B-school graduate Cathy Lee (Jessika Van) begins her career at a prestigious New York investment bank. Similar in tone to HBO’s “Silicon Valley” or “The Office,” this ensemble dramedy finds humor in high-stress situations at the office, as it explores the costs of climbing the corporate ladder while not losing one’s identity.
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