Celebrity Apprentice: Martha Kalifatidis dubbed 'Kmart Kardashian'

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·Lifestyle & Entertainment Producer
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A new Celebrity Apprentice promo has been released, giving a small taste of the drama to come as well as a lot of tears and fights. 

As billionaire Lord Alan Sugar is introduced, his first comment is to former Married At First Sight star Martha Kalifatidis, saying, "They call you the Kmart Kardashian."

While we don't see Martha's response, she appears shocked.

And Nova's Michael 'Wippa' Wipfli is heard saying under his breath, "This is a little bit intense," with Alan looking unimpressed. 

Celebrity apprentice Martha Kalifatidis and boss Lord Alan Sugar.
A new promo for the Celebrity Apprentice shows Martha Kalifatidis being called a 'Kmart Kardashian' by new boss Lord Alan Sugar. Photo: Nine

In another intense scene, Martha insists she was cooking during a challenge, but gymnast Olivia Vivian shoots back, yelling, "You were not cooking!"

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It seems the contestant who will bring the most drama, however, is Survivor's David Genat, who looks to be playing dirty.

Survivor's David Genat on celebrity apprentice with Michelle Bridges
Survivor's David Genat is seen playing dirty, telling Michelle Bridges he wants her to get through to the next round, but then tells the cameras he wants her to be fired. Photo: Nine

In one scene he tells the camera, "I hope Michelle Bridges gets fired today."

He is then seen talking to Michelle, saying, "I've got your back in the boardroom, I want to make sure you go through," before then telling the whole group and bosses, "I didn't feel like I got any direction from Michelle at all."

the Veronicas' Lisa and Jessica Origliasso celebrity apprentice
At one point, the Veronicas' Lisa and Jessica Origliasso are seen in tears. Photo: Nine
Shaynna celebrity apprentice
Shaynna tells the cameras, "The Veronicas may be five foot tall but they are frightening." Photo: Nine

Someone is then heard saying, "He is playing a game, he will win at all costs.

Alan then says to him, "You're very smooth, but then again, so are a lot of snakes."

At one point, the Veronicas, Lisa and Jessica Origliasso, are seen in tears, telling Shaynna Blaze, "This has nothing to do with you!"

This caused Shaynna to tell the cameras, "The Veronicas may be five foot tall but they are frightening."

Anthony Callea is also seen poking fun at himself, telling his fellow contestants, "My face doesn't move I have had that much Botox!"

David Genat on celebrity apprentice
David is called a "snake" by boss Alan Sugar. Photo: Nine

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