Celebrity Apprentice Australia will officially hit our TV screens on Sunday May 23, and is promising to be a 'drama-filled' and 'record-breaking' season of the popular series.
British billionaire and business magnate CEO Lord Alan Sugar has been the star of the show in the UK for 15 seasons, before joining the Channel Nine edition in 2021.
Guided by his two trusted business advisors - Boost Juice pioneer and investor Janine Allis, and fashion designer and entrepreneur Lorna Jane Clarkson - they will oversee 14 celebrities as they compete to become the next Celebrity Apprentice.
They will use every trick in the book as they each fight to raise money for a charity close to their heart, with the winner of the series earning a further $100,000 in prize money.
Channel Nine has revealed one celebrity will break a record by earning more money for their chosen charity than any other in the history of the show.
The 14 stars competing on Celebrity Apprentice Australia in 2021 are:
ARIA Award-winning pop duo, The Veronicas – Lisa and Jess Origliasso
English comedian and actor, Ross Noble
Judge on The Block, interior designer and writer, Shaynna Blaze
Winner of Australian Survivor: All-Stars and model, David Genat
Star of Married at First Sight, Martha Kalifatidis
Writer, comedian, and star of Here Come the Habibs, Rob Shehadie
Fashion designer and artist, Camilla Franks
ARIA Award-winning artist, Anthony Callea
Professional surfer, Alex Hayes
Celebrity personal trainer, author and former The Biggest Loser star, Michelle Bridges
One half of Nova FM’s Fitzy & Wippa radio show, Michael ‘Wippa’ Wipfli
Australian Ninja Warrior star and Olympic gymnast, Olivia Vivian
Three-time AFL champion with Hawthorn, Josh Gibson
Former Miss Universe Australia and 9News Perth weather presenter, Scherri-Lee Biggs
If the promo of the show is anything to go by, there will be dramatic boardroom showdowns and plenty of twists.
MAFS star Martha dubbed 'Kmart Kardashian' by 'new boss'
Lord Alan Sugar is introduced in the clip and his first comment is to former Married At First Sight star Martha Kalifatidis, saying, "They call you the Kmart Kardashian."
While we don't see Martha's response, she appears shocked.
And Nova's Michael 'Wippa' Wipfli is heard saying under his breath, "This is a little bit intense," with Alan looking unimpressed.
Celebrity Apprentice Australia kicks off on Sunday May 23 at 7pm on Channel Nine and 9Now.
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