Celebrity Apprentice fans divided over MAFS' Beck: 'Hasn't changed'

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She made her mark on last year’s season of Married At First Sight, and now Beck Zemek has divided viewers on social media following her controversial appearance on Celebrity Apprentice.

The 28-year-old reality TV star was fired by Lord Alan Sugar during Sunday night’s premiere episode after her team’s project manager Turia Putt accused her of being ‘manipulative’ during the challenge.

Celebrity Apprentice's Lord Alan Sugar and Beck Zemek.
MAFS’ Beck Zemek was the first celebrity fired from this year’s season of Celebrity Apprentice. Photos: Channel Nine

“I felt Bec was manipulative, condescending and patronising towards me,” the motivational speaker remarked.

“I think when you're within a team, you need to trust your teammates and because of Bec's behaviour towards me, I don't trust her.”

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However, Bec said that she was “gobsmacked” to be in the board room alongside Turia and Real Housewives of Melbourne’s Gamble Breaux as she was one of the celebrities who raised the most money in the challenge.

“I'm not talking about money. I'm talking about being a team player,” Lord Sugar replied.

“Clearly from what I heard, you underperformed. Business is about working as a team and being a team player and Bec, I don't think that you are a very good team player. So, therefore, Bec, you're fired.”

Celebrity Apprentice's Turia Pitt and Beck Zemek.
Turia Pitt called Beck ‘manipulative, condescending and patronising’. Photo: Channel Nine

'So much more to come'

Following her elimination, Beck took to Instagram to share her thoughts on the episode and cast doubt on the show’s editing.

“Wow, what a whirlwind. Never known myself to say so little, yet with TV we all know there is more to every story!” she wrote. “What I really want to focus in on, however, is the incredible and overwhelming generosity that was out there.”

She also teased that her run on Celebrity Apprentice might not be over just yet, telling viewers to “keep watching” because “there is so much more to come”, alongside a side-eye emoji.

Celebrity Apprentice's Beck Zemek.
Beck wrote on social media that viewers should keep watching the show because ‘there is so much more to come’. Photo: Channel Nine

'Hasn't changed'

A number of Beck’s followers rushed to the comments to applaud her efforts, including her former MAFS co-star Liam Cooper who wrote: “Proud of you Beck.”

“Loved watching you!” another added, while someone else said, “Keep being the amazing you”.

“Was awesome to see you on Celebrity Apprentice, I thought you did an excellent job,” a fourth shared.

Meanwhile, there were a handful of viewers on social media who were less impressed with Beck’s brief stint on the reality TV show.

“Beck getting called on her bulls**t. You love to see it!” one person remarked, followed by another who said: “Glad Beck was fired before she could get the airtime she wanted to spew her vile personality.”

“Beck patronising and condescending, hasn’t changed since MAFS,” a different user tweeted.

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