Yahoo Lifestyle Brooks Nader and Maryna Linchuk Flaunt Crimson and Cream for LDMA’s Varsity-inspired Loungewear Campaign
Brooks Nader is the face of LDMA’s winter 2025 collection campaign.
The collection, inspired by collegiate athletics and heritage sport, introduces new seasonal colorways and LDMA’s debut in performance wear. Nader is featured in the campaign photography, shot by Jason McDonald, alongside model Maryna Linchuk.
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The photos show Nader starting her day — making coffee and gearing up for the morning — bringing the collection to life and showing off its versatility. She also poses in the maroon seamless bra and underwear alongside Linchuk, who wears the set in cream.
The winter 2025 collection includes seamless designs in colors like crimson and cream, launching Dec. 3, with Forest Green debuting on Dec 12. The highlight of the collection is LDMA’s new Active Lounge line, scheduled for release on Dec. 17.
“This collection honors the heritage of sport while celebrating the modern woman’s dynamic lifestyle,” the brand said in a statement. “From our core seamless styles in rich varsity-inspired hues to our new Active Lounge pieces, every design supports the way women actually move through their lives. It’s not about posing — it’s about power, freedom and authentic movement.”
The brand’s founders, Leland Drummond and Michele Thomas, bring years of experience in fashion and retail. They launched LDMA in late 2021 after founding their PR agency, Azione, which worked with brands like Bandier, Outdoor Voices and ThirdLove. Their focus with LDMA is on making clothing that works for real-life movement while keeping it stylish and functional.
For Nader, this campaign is another addition to her portfolio. She’s also working on a collection with Hudson Jeans inspired by ‘90s supermodels, set to launch in 2025.
The LDMA winter 2025 collection is available on ldmabrand.com, with prices starting at $30.
Brooks Nader Models LDMA’s Collegiate-inspired Winter 2025 Activewear Collection in New Campaign, Photos
Launch Gallery: Brooks Nader Models LDMA's Collegiate-inspired Winter 2025 Activewear Collection in New Campaign, Photos
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