ASOS' bizarre bum zip jeans ridiculed: 'What were they thinking?'

·Lifestyle & Entertainment Producer
·2-min read

A pair of bizarre bum zip jeans by retail giant ASOS have been mocked online, with fans wondering, 'What were they thinking?' when designing the daring denim.

At first glance, the light-wash blue jeans don't look too unusual from the front, but the view from behind is a whole other story.

A model wearing ASOS LUXE Hourglass skinny jean with zip-through detail in blue
From the front, the ASOS skinny jeans don't appear too unusual. Photo: ASOS.

Bum zip jeans

It turns out that the edgy, exposed zipper on the front of the jeans doesn't come to an end after a few inches like a traditional fly. Instead, the zip continues down and follows the crotch line, right up to the top of the back waistband.

Needless to say, the eye-catching feature puts the wearer's derrière in the spotlight and begs the question — is it functional or decorative?

A snap of the garment — called the ASOS LUXE Hourglass skinny jean with zip-through detail in blue, $50 — was shared on a tongue-in-cheek Instagram account @asbos_sos, which pokes fun at the more eccentric designs from the British company.

RELATED:

A back view of a model wearing ASOS LUXE Hourglass skinny jean with zip-through detail in blue
The jeans feature an eye-catching zip that continues from the front fly right through to the top of the back waistband. Photo: ASOS.

"Hats off to ASOS for finally acknowledging their IBS audience," read the caption, along with the hashtags "#a*sezip" and "#whenugottagougottago".

"Oh my god," wrote one follower in the comments, while another admitted, "Actually genius tbf".

It's not the first time designers have taken zippers to the extreme. Back in 2017, both Reformation and The Vetements x Levi’s collection caused a stir with their versions of the 'bum zip'.

Shop the look

If daring denim is your thing, more power to you — we've found a few bold pairs with zips, cut-outs and more that might fit the bill below.

Pretty Little Thing Shape Black High Waist Zip Detail Skinny Jeans, on sale for $19

Pretty Little Thing Shape Black High Waist Zip Detail Skinny Jeans, on sale for $19. Photo: Pretty Little Thing.
Pretty Little Thing Shape Black High Waist Zip Detail Skinny Jeans, on sale for $19. Photo: Pretty Little Thing.

ASYOU chap detail slim mom jean in white, $50

ASYOU chap detail slim mom jean in white, $50. Photo: ASOS.
ASYOU chap detail slim mom jean in white, $50. Photo: ASOS.

ASOS LUXE Hourglass jean with gold lace up chain detail in mid wash, $60

ASOS LUXE Hourglass jean with gold lace up chain detail in mid wash, $60. Photo: ASOS.
ASOS LUXE Hourglass jean with gold lace up chain detail in mid wash, $60. Photo: ASOS.

Some of the links in this article may return revenue to Yahoo Lifestyle Australia. For more great shopping content, check out our online shopping page.

Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.

Or if you have a story idea, email us at lifestyle.tips@verizonmedia.com.