Ariana Grande Joins Swarovski as Brand Ambassador, Hopes to Inspire Others to 'Embrace Their Unique Sparkle'

The singer and actress will also star in the brand's 2024 Holiday campaign

Ariana Grande has a new gig.

The 31-year-old singer is joining Swarovski as an ambassador and face of the brand, a partnership that will kick off with a 2024 holiday campaign.

"I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle," Grande says in a press release.

Swarovski's global creative director, Giovanna Engelbert, said that "Ariana's charisma and positive energy resonate with Swarovski's essence of bringing joy to the world."

"Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style," Engelbert added. "I look forward to engaging in inspiring creative dialogues together.”

Related: Ariana Grande Hopes to Squeeze in 'Mini' Tour Between Her Wicked Films: A 'Sampling of Shows'

Grande has had quite the year. In March, she dropped her seventh studio album, Eternal Sunshine. Tracks like “We Can’t Be Friends” and “yes, and?” topped the charts, and according to the Grammy winner, the album cycle is just beginning.

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“i cannot wait for everything that is yet to come within this eternal sunshine cycle (that has only just begun & may it never end),” she wrote in an April Instagram post celebrating the album's one-month anniversary.

Grande is also set to appear as Glinda in the highly anticipated Wicked movie, co-starring Cynthia Erivo as Elphaba. The musical adaptation hits theaters on Nov. 22.

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During a two-part conversation on the Podcrushed podcast, Grande said she "was a different person" before befriending Erivo, 37, on the film's set.

"I hope we learned a lot from each other, but I learned so much as a person from her," said the singer. "And she loves hard. She is a Capricorn, and she loves hard and honestly and right."

She continued, "There's something baked into these roles where you're so different from one another that you never know how it can go when you're sharing this experience in a very big way."

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