Amazon Prime Day 2021: Best deals to shop from Aussie businesses

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Confessions of a Shopaholic
Amazon Prime Day is almost here. Photo: Photo: Touchstone Pictures

Amazon Australia Prime Day may kick off on June 21st, but the retail giant has given shoppers a little taste of what’s on offer.

This year, small Australian businesses are at the forefront of the sale day, with the ‘Shop Local’ store.

The ‘Shop Local’ store features curated collections from Aussie businesses, including Meluka Australia which makes 100% natural honey powered by native Australian botanicals and Song Saga, a party game designed to gamify storytelling and leverage the power of music to help build human connections.

Amazon Prime Day logo is seen on a smartphone
Prime Day will start on June 21st. Photo: Getty Images

“Last Prime Day marked the two biggest days for small Australian businesses on and we are proud to put them front and centre through our ‘Shop Local’ store during one of our busiest shopping events,” Arno Lenior, Director of Prime for Amazon Australia, said.


Little Archer & Co. are known for a range of children’s products, including their Newborn Baby Nest, a mattress which aims to support newborn babies.

Australian brand Baresop will be on sale. Photo: Amazon

Denise, Founder of Little Archer & Co. said: “To me, Prime Day is an opportunity to get as much exposure as possible, through showcasing great products which our shoppers can pick up at a discounted price.

“It’s the time of year when our sales volume tends to spike dramatically, helping to put the brand in a strong position for the year ahead. Building relations and trust with new and existing customers promotes continued growth for Little Archer & Co. and enables us to offer more to Australian families.”

Meluka Australia
You'll also be able to get your hands on Meluka Australia which makes 100% natural honey powered by native Australian botanicals. Photo: Amazon

Other Australian brands such as portable soft light BIGSOFTI, non -alcoholic beer company UpFlow Brewing, silicone breast pump cushions Milkdrop, compostable band aids Patch, plant-based hand wash refill solution Baresop and more will all be on sale.

Prime Day Australia

The dates for Prime Day 2021 have been were announced as June 21 and 22 and will likely see everything from day to day essentials like multipacks of paper towels and Coca Cola cans, to cool tech like robot vacuums and smart speakers, get reduced.

Prime Day is Amazon Australia’s annual sales event where hundreds of thousands of products are marked down for Prime members.

UpFlow brewing
Non-alcoholic beer company UpFlow Brewing will be discounted. Photo: Amazon

Big ticket and everyday items are discounted as part of the sales, but you have to be a Prime member to take advantage.

There is a 30-day free trial period however, so if you aren’t currently a Prime member, you can sign up within that time to get access to the sales next week.

If you really want to get ahead of the game, you can set up alerts on your wish list so that if any items become part of a lighting deal, you’ll know instantly and can jump straight on.

To do this, you’ll need to download the Amazon Shopping App, and go to ‘Settings’ then ‘Notifications’ and select notifications for ‘Your Watched and Waitlisted Deals’.

Extra reporting by Bianca Soldani

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