Yahoo Lifestyle Victoria's Secret Under Fire For Perfect Body Campaign
Victoria's Secret has been criticised for promoting an ad featuring Angels Behati Prinsloo, Lily Aldridge and Jasmine Tookes in their lingerie emblazoned with the slogan, 'The Perfect Body'.
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Three UK students who spotted the advert in a shopping centre in Leeds have since started a petition against the campaign, calling for it to be pulled for promoting unhealthy body image.
"Victoria's Secret's new advertisements play on women's insecurities, and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type," explained students Gabriella Kountourides, Laura Ferris and Frances Black.
"All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders."
Adds a previous employee of the brand, “Society needs to change the way they view a woman's appearance. As a former Victoria's Secret employee, I know that the company was developed to design lingerie to make women feel better about themselves. The marketing team apparently didn't get the memo.”
The petition has attracted nearly 5,000 signatures already.
