Yahoo Lifestyle Unofficial Gen-Z Spokesperson Alix Earle Declares That Skinny Jeans Are Back with New Frame Denim Collection
The social media sensation reunited with the Los Angeles-based clothing brand to bring "The Alix" skinny jeans to life
Inez and Vinoodh (2)
Skinny jeans are so back.
On Jan. 23, Frame reintrouced the polarizing trend that divides generations with a modernized silhouette designed in collaboration with TikTok star and purveyor of Gen-Z culture, Alix Earle.
“The Alix” jeans, created with a slim (but stretchy) and high-waisted fit, take center stage in a sexy campaign with a rock-‘n’-roll-meets-indie-sleaze vibe photographed by beloved photographer duo Inez and Vinoodh.
Earle, 24, rocks some of her boldest glam looks yet in the images with her platinum blonde hair done up with Brigitte Bardot-level volume and her eyebrows bleached to barely there status.
In one photo, she poses topless, wearing nothing but the coated black skinnies ($148) with tall clog heels. She also models the classic mid-wash denim version ($128) with a striped T-shirt and black pumps.
Inez and Vinoodh
Alix Earle for FrameBoth styles are available to shop at Frame stores globally and on the brand’s website starting Jan. 23. Starting now until Mar. 31, a portion of sales from “The Alix” jeans will be donated to Habitat for Humanity of Greater Los Angeles in support of the recovery efforts amid the devastating Pacific Palisades wildfires that began on Jan. 7.
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Earle has been serving as a muse for Frame, co-created by Erik Torstensson and Jens Grede, since starring in the winter 2024 campaign. Gisele Bündchen and Amelia Gray Hamlin have also starred in past campaigns for the L.A.-based brand.
“Having ‘The Alix’ skinny jean available at Frame feels like a major milestone moment for me. I’ve secretly kept a pair in my closet for years, and when I first met with Erik in 2023 to discuss a potential FRAME collaboration, I couldn’t resist pitching the idea of bringing this classic (although some might say controversial) wardrobe staple back,” Earle shares in a press release.
Inez and Vinoodh
Alix Earle for FrameShe adds that the design process was “fun” especially because she’s “all for making or breaking the rules in fashion.”
On the collaboration Torstensson, who is also Frame’s creative director, adds in a statement: “FRAME was conceived and launched in 2012 with one jean, the skinny de Jeanne, our take on the skinny jean in premium denim in classic blue. It became a best-seller globally, launched our wholesale business and was worn by all the supermodels off duty. To be able to create the comeback of the silhouette, with Alix Earle, the content creator of our generation, feels so right.”
Inez and Vinoodh
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The launch of “The Alix” comes one month after Earle celebrated her 24th birthday on Dec. 16.
She celebrated the occasion with a Jersey Shore-themed party, which included tons of Snookie-coded outfits and an impromptu performance with Earle onstage.
Her boyfriend, Miami Dolphins wide receiver Braxton Berrios, also shared a sweet Instagram birthday tribute on the day, writing: “Watching you take on the world in stride is a simple joy in my life. You’re loved by everybody you meet and that’s a testament to your heart and the person you are. I’m honored to call that person mine. You’re my best friend, the person I can always lean on, and I feel lucky to walk into year 24 with you. There’s nothing I wouldn’t do for you sweetheart, I love you.”
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