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Underwear brand Boody turns pink for Cancer Awareness Month

This month, sustainable underwear brand Boody is helping us get some cute and fun underwear while also supporting the breast cancer charity the McGrath Foundation.

October is Breast Cancer Awareness Month, and in Australia, one in seven women are diagnosed with breast cancer in their lifetime, and breast cancer diagnoses have increased by 33% in the last 10 years.

On top of 100% of profits going to the McGrath Foundation, Boody will also use the campaign to help raise awareness and donations for breast cancer causes this October, as Australia prepares to "go pink" for Breast Cancer Awareness Month.

Two women in bright pink underwear from Boody for Cancer Awareness Month
Underwear brand Boody turns pink for Breast Cancer Awareness Month with bikini briefs and sports bras available in McGrath pink. Photo: Supplied (Supplied)

Boody goes McGrath pink

This is the second year that Boody has officially partnered with the McGrath Foundation and for 2022, the brand has produced three of its best-selling underwear products in McGrath pink.

The Boody's Shaper Crop Bra ($27.95) is a wire-free crop-top style bra that is perfect for wearing under T-shirts or your activewear.


The Classic Bikini ($15.95) is comfortable and seam-free for ensuring no visible panty line, and gives good coverage.

And the Original Boxer ($18.95) will make sure your significant other not only looks good but is supported and comfortable.

All of these are available in the striking pink hue until the end of October.

The special pink underwear for Breast Cancer Awareness Month come in the men's classic boxer, $18.95; women's classic bikini briefs, $15.95 and padded Shaper crop bra, $27.95. Photo: Supplied
The special pink underwear for Breast Cancer Awareness Month is available in the men's Original Boxer, $18.95; women's classic bikini brief, $15.95; and padded Shaper Crop Bra, $27.95. Photo: Supplied (Supplied)

Why people love Boody

The Boody website is full of glowing reviews from women sharing their love for the natural softness, breathability and comfort of its bamboo bras following breast cancer-related surgeries.

In fact, bamboo is one of the most soothing fabrics to wear while recovering from surgery or having chemotherapy and radiation treatment.

The fabric is naturally antibacterial so it can be worn against the skin without risking infection, it wicks moisture away from the skin and absorbs excess perspiration (a side effect of cancer-related hormone treatments) and it is super soft and kind to even the most sensitive skin.

Which is why Boody's association with the McGrath Foundation is so important.

A man and two women in bright pink underwear by Boody for Cancer Awareness Month.
The pink coloured underwear is available for men and women at a great price and for a great cause. Photo: Supplied (Supplied)

More about The McGrath Foundation

Founded by Australian cricketer Glenn McGrath after his wife Jane was diagnosed with breast cancer for a second time, The McGrath Foundation funds McGrath Breast Care Nurses, who provide every type of support, from emotional to physical, for individuals and their families experiencing breast cancer.

The McGrath Foundation currently has 185 nurses in communities across Australia and offers this crucial service completely free to those who need it.

The Boody x McGrath collab will not only look great but also gives you the satisfaction of giving back.

It's all on sale right now and through the month of October at

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