‘Trivial Pursuit’ Quiz Show Format to Be Sold by Talpa, Partnering With Hasbro (EXCLUSIVE)

Talpa Studios, founded by “The Voice” and “Big Brother” creator John de Mol, has launched “Trivial Pursuit,” a quiz show format based on the Hasbro trivia game, at TV market Mipcom in Cannes.

Talpa is working in partnership with Hasbro Entertainment, the entertainment company that leverages Hasbro’s collection of brands to develop and produce premium film, television, animation and digital content.

More from Variety

• Mipcom Cannes Diversity TV Awards: 'White Nanny Black Child' and 'Lost Boys and Fairies' Among Top Winners

• Republic Pictures Acquires Alex Winter's Dark Comedy 'Adulthood' for U.S. and Canada

• 'Call My Agent' Co-Writer's New Show 'Fake,' #MeToo Thriller 'When the Night Comes' Boarded by Sales Banner HAGO (EXCLUSIVE)

“Trivial Pursuit” premiered on The CW Network on Oct. 3. It is a question-packed entertainment format hosted by Emmy Award-winning actor, director, producer and podcaster LeVar Burton (“Roots,” “Star Trek: The Next Generation,” “Reading Rainbow”).

“Fast-paced, strategic, and filled with trivia challenges, ‘Trivial Pursuit’ brings the excitement of the iconic board game to television screens,” according to a statement.

In the show, three contestants battle it out on a giant version of the Trivial Pursuit game board and its distinctly colored category wedges. Their goal is simple: answer play-along questions from each category, win wedges, and get to the center of the board to take on a dramatic finale against the clock to claim the jackpot.

Maarten Meijs, CEO of Talpa Studios, said: “We love game shows, and Hasbro Entertainment is a pioneer in this domain. This partnership allows us to bring one of the most iconic board games of all time to life as a television format. The promising premiere demonstrates the strength of this show, and we look forward to expanding its reach internationally.”

Gabriel Marano, head of Hasbro Entertainment Television, said, “We could not be prouder of the ‘Trivial Pursuit’ format, which is already delighting fans of all ages tuning in to watch on The CW. We are excited to partner with Talpa Studios to bring this fun and entertaining game show based on Hasbro’s iconic board game to audiences around the globe.”

Best of Variety

• The Best Celebrity Memoirs to Read This Year: From Al Pacino to Lisa Marie Presley

• New Movies Out Now in Theaters: What to See This Week 

• From Taylor and Travis to Oasis: The Best Couples Costumes to Wear This Halloween

Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.