Staggering amount top fitness influencers make per Instagram post

Penny Burfitt
·Lifestyle & Entertainment Producer
·6-min read

Ever wondered how much your favourite Instagram influencers pocket when they post online?

From beauty, to reality TV, to the fitness world, social media presence has become a major business boon for the famous faces of today, and new research has revealed a strong online following is a major pay off for those in the fitness game.

How much are your favourite fitness influencers like Kayla Itsines, Pamela Reif and Michelle Lewin making online? Photo: Instagram
How much are your favourite fitness influencers like Kayla Itsines, Pamela Reif and Michelle Lewin making online? Photo: Instagram

Where international reality stars from Netflix dating shows are earning up to $26k per post, fitness influencers are blowing them out of the water, pocketing up to a whopping $67k per Instagram post.

The staggering new numbers were revealed in new research from online fitness group Future Fit as part of their 2020 Fitness Index.

The group estimated the earnings and rankings of the world’s top fitness influencers using the Instagram and YouTube Money Calculators at Influencer Marketing Hub, the resulting figures a combination of Instagram and YouTube potential.

Future Fit have estimated the total earning potential of the world's most powerful 'fitfluencers'. (Currency in USD converted to AUD in-text). Photo: Supplied
Future Fit have estimated the total earning potential of the world's most powerful 'fitfluencers'. (Currency in USD converted to AUD in-text). Photo: Supplied

With the top influencer, Venzualean gym queen Michelle Lewin, boasting 13.6 million followers, and the rest not far behind, it’s no wonder the paychecks are hefty, but who made the list and how much are they making?

1. Michelle Lewin

Workout wonder Michelle Lewin makes up to $67.3k per Instagram post. Photo: Instagram/michelle_lewin
Workout wonder Michelle Lewin makes up to $67.3k per Instagram post. Photo: Instagram/michelle_lewin

The Venezuelan gym queen extraordinaire boasts 13.6 million followers and makes an estimated $67,309.00 per social post between Instagram and YouTube.

View this post on Instagram

Hey you. Yes, YOU!👋🏻 -If you´re still looking for that one person that will change your life to become healthier and happier, then don't look at me. Take a look in the mirror. That's who I am talking about. YOU can be your own super hero... or your worst enemy🤨 My part here is to help you as much as I can on your fitness journey, no matter on what level you are. Motivate, educate and hopefully at times me you smile😬 I know it's not easy on your own to figure things out, so hey! Thank you for following me🙏🏻 We are a team, you and me, but at the end of the day, it’s actually you against you. If you are a "I can't do it" or "I don't have the willpower", then your mindset is wrong and this is where your biggest issue is then: ✅To take the first step. ✅To set a goal, and stick to it. Try to locate what makes your thoughts negative, and eliminate it. Can it be something that simple as you wake up in the morning, you open Instagram, you see how wonderful everyone's life is and you, without knowing it, feel down because your life is not like that😒 Then two things to keep in mind: 1) No one posts about how shitty their life is. If anyone is miserable, but 3% of their day is OK, well, then it's those 3% that get uploaded on social media. 2) If you get affected negatively: Get OFF Instagram 💁🏼‍♀️ What you think, you become. -Remember that 🙏🏻 (Photo @lee_lhgfx)

A post shared by Michelle Lewin (@michelle_lewin) on

2. Jen Selter

US influencer Jen Selter makes $61,970.10 per Instagram post, picture in green bikini on boat
Jen Selter is the second most powerful with a decent paycheck to show for it. Photo: Instagram/Jenselter

The US fitness guru boasts a whopping 12.8 million followers for which she takes home an impressive $61,970 per post according to the Future Fit estimations.

Almost all the earnings come from her Instagram presence, with a small amount through YouTube videos.

3. Anllela Sagra

Anllela Sagra poses in active wear makes $60,782.55 for a photo or video
Anllela comes in third thanks to her YouTube and Instagram following. Photo: Instagram/anllela_sagra

The Colombian model turned fitness leader boasts an impressive 11.7 million on Instagram and a further 350k YouTube subscribers.

All that is estimated to earn her about $60,782.55 for her social media photos and videos.

4. Kayla Itsines

Sweat's Kayla Itsines poses in gym gear, makes $$60,615.80 per Instagram post
Aussie Kayla Itsines is another influencer bringing home the social media bacon. Photo: Instagram/kayla_itsines

Aussie fitness queen Kayla Itsines makes a splash sharing content with to her 12.6 million Instagram followers, that is when she’s not taking them through her gruelling at-home Sweat workouts.

For her trouble, she is estimated to make a cool $60,615.80 per fitspo post between Instagram and YouTube, and that doesn’t even factor in her Sweat earnings – yikes!

5. Ana Cheri

Ana Cheri poses in orange bikini makes $60,608.55 on Instagram posts
Ana Cheri is bringing in big bucks between her activewear range, and her sultry online presence. Photo: Instagram/anacheri

Activewear and fitness influencer Ana Cheri comes in at number five thanks to her loyal Instagram following of 12.6 million and her sultry fashion snaps.

According to the research, the fitfluencer should be taking home about $60,608.55 combined earnings on her social media posts, trailing Kayla by a matter of dollars.

6. Pamela Reif

German YouTube Instagram fit influencer Pamela Reif makes $46,050.55 combined
German YouTube and Instagram star Pamela Reif makes number 6 on the ranking. Photo: Instagram/pamela_rf

Rounding out the top six earners is German fitness icon Pamela Reif.

The 23-year-old’s fun and upbeat workouts have nabbed her 6 million followers on Instagram, but another almost 4 million on Youtube have secured her a pretty paycheck and a spot in the rankings.

Her videos are estimated to bring in more than half her earnings, and she is expected to make a combined $46,050.55 for every post.

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