How much the MAFS stars earn on Instagram

·Lifestyle & Entertainment Producer
·3-min read

Reality stars have a tendency to hop off the screen and jump into social media with gusto, and new figures reveal there is one very good reason for that.

Turns out getting likes on a racy photo is not just about a boost to the ego or a growing fan base, it’s about cold hard cash for many of the stars who trade the silver screen for an iPhone screen.

MAFS Michael Goonan and Stacey Hampton appear on Married at First Sight
MAFS stars can pocket far more than fame after appearing on screen. Photo: Nine

Aussie’s most infamous reality show Married at First Sight leads the charge when it comes to contestants posting online, and a new analysis by data site Mazuma reveals that for some the pay off can be handsome, while others don’t have quite the same pull.

How much do Married at First Sight stars earn?

Lizzie Sobinoff earns $3000 per Instagram post after two MAFS appearances
Reality stars can earn thousands on Instagram. Photo: Instagram/ lizalizzieelizabeth

At the top of the list is unsurprising returning bride Lizzie Sobinoff who won Aussie hearts in 2019 when ‘husband’ Sam Ball ditched her for Ines Basic.

Lizzie has both a hot new boyfriend and several thousand dollars per Instagram post to show for her rollercoaster second experience on the show.

The star is estimated to earn $2995 per Instagram promotional post.

Supporting items like cosmetics and fashion the star’s sizzling selfies are almost worth their weight in gold – or silver at least.

Following Lizzie is Stacey Hampton. She may be a divisive figure among fans of the show, but still rakes it in when she takes to the ‘gram.

Stacey Hampton pockets $1900 on social media after Married at First Sight gig
Stacey is pocketing serious cash with her Instagram posts. Photo: Instagram/staceylhampton

The lawyer has just shy of 200k followers, and is estimated to pocket more than $1900 per Instagram post.

Other big earners are Cathy Evans, KC Osborne and Josh Pihlak who all earn above $1400 per post according to the data.

Cathy evans poses in red bra on instagram earns $1900 per post
Cathy is one of the series' big earners. Photo: Instagram/summertanx

Others who have kept a lower profile online still manage to get something for their troubles, though it doesn’t stack up to the series’ big earners.

Early leaver Luke Eglin earns just $300 per post, while former ‘wife’ Poppy pockets $420.

Michael Goonan earns $1257, Mikey Pembroke $891, Natasha Spencer $887 and Aleks Markovic $671 according to the website’s calculations.

It comes after the site released figures on the staggering prices stars of Netflix’s hottest new dating show fetch for their Instagram activity.

The stars of the Too Hot to Handle series can earn between $1200 and $26,000 per post.

Based on follower count the staggering numbers show just how popular the stars have become after the series raced to the top of the charts on the back of what seems like a contradictory premise.

The winning couple, Canadian Francesca Farago and Aussie Harry Jowsey rake in $26,300 and $20,000 respectively.

It looks like our homegrown MAFS stars may be trying out for a new show in the future.

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