Today show entertainment reporter Brooke Boney has taken a not-so-subtle swipe at rival breakfast program Sunrise during a segment on the ARIAs on Wednesday morning.
The Channel Nine presenter was seen on the ARIAs red carpet in preparation for the awards show this evening, giving viewers a sneak peek at the red carpet.
But as she walked along the media line, where journalists and cameras will line up for interviews with the stars as they arrive, she looked down and kicked a name plague laid out on the floor.
“This is where all of the media will be, do all of their interviews and take all of the beautiful photos,” she said before she stopped and looked down.
“Don’t know what that one is doing there, we’ll get rid of that one,” she added, laughing as the camera panned down to reveal she had kicked the label indicating where a Sunrise reporter would be.
Bitter ratings war
Today slumped to its lowest ratings numbers yet in November, with TV blog TV Tonight calling it an “all-time low in survey for the 7-9am standard.”
The program brought in just 155,000 viewers on Friday, while in the glory days of Karl and Lisa, audiences of less than 200,000 would have left producers quaking in their boots.
Rival show Sunrise pulled in closer to 300,000 viewers on that same Friday.
It was the ‘nail in the coffin’ for the current cast line up, with it finally being confirmed that former Today show host Karl Stefanovic will reclaim his plum role on Channel Nine’s morning TV program in 2020, alongside Allison Langdon.
In a statement shared with Yahoo Lifestyle last month, the 45-year-old admitted he never expected to return to what he described as ‘the best live job in Australia’ - despite the ‘enormous pressures’ and ‘pitfalls’.
Karl added while he’s ‘loved’ working as a reporter on 60 Minutes, he ‘missed’ his former role in live TV and considered it the ‘best way’ to use his skills.
Brooke Boney breaks down over Australia Day date
Brooke Boney joined Today as entertainment correspondent this year after the show’s line up underwent a huge shakeup, working closely with Richard Wilkins, who remains entertainment editor at Nine.
A proud Gamilaroi woman, Brooke hails from New South Wales and has proudly promoted her Indigenous culture throughout her career so far.
She made headlines earlier in the year with an impassioned plea to change the date of Australia Day from January 26.
At the time Brooke was asked by co-hosts Deborah Knight and Georgie Gardiner to share her opinion on the debate.
“I can’t separate 26 January from the fact that my brothers are more likely to go to jail than school or that my little sisters and my mum are more likely to be beaten or raped than anyone else’s sisters or mum. And that started from that day,” was her response.
Though she clarified that she considers Australia to be the ‘best country in the world’, one that she is proud of, that didn’t stop a tornado of abuse being unleashed on the new personality as a result.
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