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Threads begins testing swipe gestures to help train the For You algorithm

It’s like Tinder, but for content.

Meta

Threads has begun testing swipe gestures to help users improve the algorithm that populates the For You feed. It’s reportedly called Algo Tune as, well, it helps people tune their algorithms. It’s pretty rare when any social media site, particularly one run by Meta, allows users to adjust the parameters by which the great and powerful algorithm operates, so this feature is definitely worth keeping an eye on.

It works a lot like Tinder and other dating apps. If you don’t like something on your feed, you swipe left. If you like a post and want to see more like it, you swipe right. That’s pretty much it. The algorithm is allegedly tuned over time by these responses, adjusting your feed to provide more of the content you want and less of the stuff you don’t want. Meta CEO Mark Zuckerberg calls it an “easy way to let us know what you want to see more of on your feed.”

This is just an experiment, for now, so the feature’s only rolling out to a select number of Threads users. The company also hasn’t released any specific information as to how all of the swiping actually influences the algorithm, but that’s par for the course when it comes to these things. The algo must remain protected at all costs.

The social media app sure has been busy lately, adding new tools at a rapid clip. Threads finally rolled out trending topics to all users, after experimenting with the feature since February. Meta also recently previewed fediverse integration, which would allow Threads posts on fellow social media app Mastodon. The company’s also been testing some features that let users save drafts and take photos directly in the app.