The Wiggles recruit Simon Cowell for ‘best ever’ Uber Eats ad

Simon Cowell has teamed up with The Wiggles for a new Uber Eats promo that people are calling the ‘best ad ever’.

The online food ordering company have become well known for their star-studded advertisements, including Rebel Wilson, Naomi Watts and Kim Kardashian in the past.

Simon Cowell and The Wiggles.
Fans have called the new Uber Eats ad with Simon Cowell and The Wiggles ‘hilarious’. Photo: Uber Eats

The latest ad sees Simon donning a grey skivvy as the newest member of iconic kids entertainment group The Wiggles.

The talent show judge is shown sitting on the couch reading the newspaper while the four musicians are each enjoying creative activities.


After long-time member Anthony Field kicks off a jingle from Uber Eats’ famous line, ‘tonight, I’ll be eating’, Simon hilariously cuts him and his band off.

“I’ve already eaten,” he says curtly.

Yellow Wiggle Emma Watkins then responds melodically: “Oh grey Wiggle, dinner is better when we eat together!”

The ad ends with the Brit declaring that he “now hates music”.

“I like the grey wiggle,” red Wiggle Simon Pryce remarks.

Fans online have praised the unlikely pairing, declaring the new video as “brilliant”.

“Best. Uber Eats ad. Ever,” one person commented.

“Simon hates living with them, this is great!” another wrote.

A third added: “This is so awesome.”

“Come on Simon, you can’t hate music when you made One Direction,” someone else pointed out.

 Magza Szubanski and Kim Kardashian.
Kim Kardashian and Magza Szubanski’s promo is one of the most popular Uber Eats ads so far. Photo: Uber Eats

Uber Eats have regularly paired unexpected celebrities together for their advertisements since 2017.

Previous duos include Rebel Wilson and Ruby Rose, Jonathan Van Ness and Simone Biles, Patrick Stewart and Mark Hamill, and Lee Lin Chin and Ray Martin.

Earlier this year, Cardi B joined Mike Myers and Dana Carvey in a Wayne’s World commercial for the Super Bowl.

Kim Kardashian also made headlines in 2019 when she ate with Magda Szubanski’s Kath and Kim character Sharon Strzelecki.

The global megastar reportedly made $2 million AUD from the campaign, which saw her wearing a netball outfit and trying to pronounce the word ‘noice’.

Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter .

Or if you have a story idea, email us at